WWJ’s Winter Survival Radiothon For THAW Raises $1.4 Million
Entercom’s WWJ-AM (Detroit) raised more than $1.4 million in their 15th annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.
Along with our enthusiastic volunteers, the station took calls all day February 9, broadcasting live from our radio studios in Southfield, collecting donations to keep Michigan families in need warm this winter.
THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.
This support can be life-saving for struggling Michigan families facing a serious financial crisis — usually due to a job loss, a serious illness or other family emergency — who are temporarily unable to pay their utility bills.