On February 8, Entercom’s WWJ-AM (Detroit) held its 16th Annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund. This year’s goal was to raise $1.5 million in emergency energy assistance funding. And, that goal was achieved!
Aside from one-time contributions, the station also encouraged listeners to become a Winter Survival Radiothon Hero for Heat by making a pledge of $20 per month.
THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. Over 92 cents of every single dollar raised by THAW goes directly to those in need, and THAW’s utility partners match every dollar that THAW raises so that $1 becomes $2 in energy assistance.
In addition to the Radiothon, an online auction was held for THAW through February 8. Last year, THAW assisted nearly 18,000 Michigan families thanks in part to the WWJ Winter Survival Radiothon for THAW.