WOOD-TV (Grand Rapids has announced the return of Michele DeSelms to West Michigan. DeSelms will become the Community Strategy Manager at the station. The role includes the Connecting with Community brand and partnerships, as well as non-profit alliances and community outreach projects. DeSelms will help shape the future of the community engagement opportunities with coverage both on-air and on-line.
DeSelms made West Michigan her home in 1998 to help launch the first 10:00 p.m. newscast at crosstown WXMI-TV. There she became the primary anchor for 18 years. Prior to that she anchored in Columbus, OH, Rockford, IL, and Lexington, KY. Most recently DeSelms worked with Mattawan Public Schools, Michigan Department of Corrections, Amway Corporate, River Bank Run, Kids’ Food Basket Ready to Run and more in helping to present their stories on social media. “What an amazing opportunity to work with a great team, at a legacy station that is so committed to the community,” said DeSelms. “West Michigan has been my home for the past two decades, and I love connecting with people, and sharing their stories. I’m looking forward to this exciting new adventure!”
“WOOD TV has an outstanding legacy of community service and engagement in West Michigan,” Julie Brinks, General Manager, stated, “Michele is the perfect individual to bring her broadcasting experience and passion for community to the role at a time when the industry is rapidly evolving. Her leadership will enable us to create conversations and partnerships that can bring positive impact and understanding within our diverse communities through the power of local media.”
Her first day was January 13.