WOLV-FM Helps Pack the Theatre for Omega House Fundraiser
By: Kevin Ericson, Operations Director, Houghton Community Broadcasting
A full house grooved to Paul McCartney’s biggest hits at the Calumet Theatre this past weekend to raise money for hospice services and 97.7, The Wolf (WOLV-FM/Houghton), led a three-month push to make sure every seat was sold.
It’s the second time the Omega House has brought in a top tribute band as a fundraiser to help its operational costs and provide hospice to all regardless of income. Last year the concert presented the music of Journey, this year “The McCartney Project” from Ohio took the stage.
“Keweenaw’s Classic Hits was the perfect venue to be the concert’s media sponsor,” according to General Manager Jeff Harju. “We led the way with our flagship station to sell the seats for this event. From the announcement of the show, till the final hours we took advantage of our audience and format for this great cause.”
The band came into town a day before the show and a VIP package was put together that included a fall color cruise in the Portage Canal. An additional sponsorship was added to the daily Beatle’s feature, “The Fab Four by Two” during the afternoon drive to sell the special tickets.
Interviews with the band leader, “Sir Paul”, and Omega House Executive Director, Mike Lutz, provided the final push for sales.
“Omega House was so pleased with the commitment and professionalism of the entire 97.7 the WOLV team,” said Lutz. “Their dedication to our fall concert fundraiser played an important role in selling out the concert venue. I look forward to working with their great staff on future Omega House projects. A job well done.”