On February 15, WMHW (Mount Pleasant), CMU’s School of Broadcast and Cinematic Arts’ two HD student run radio stations, underwent an exciting format change.
91.5 FM The Mountain switched from a Modern Rock to an Adult Album Alternative (AAA) format, and 101.1 The Beat converted from (AAA) to a Hip Hop format.
WMHW (Wilbur Moore Hall Wireless) started in the Fall of 1972 as a BCA co-curricular radio station. 91.5 FM began as a 10-watt college station and has grown to its current 13,000-watt level with broadcast signal that ranges from Bay City to Cadillac and Houghton Lake to St. Johns. This extensive coverage area lends itself well to the new (AAA) format which focuses on current music and appeals more to adults than teenagers.
For more than 40 years, WMHW has been providing students professional, hands-on training, which makes them highly marketable in the radio industry after graduation. Transitioning from a modern rock format, which has virtually no presence in today’s industry and is solely a “campus” format, to a popular AAA format will certainly benefit CMU’s future radio broadcasters from both a programming and administrative standpoint.
91.5 FM will continue to provide its live seasonal coverage of CMU Women’s Basketball, Softball, Men’s Baseball, and Mount Pleasant High School Football.
Both 91.5 and 101.1 can be heard over the air and streamed worldwide at www.wmhw.org.