It has been a giving summer for Jackson Radio Works. On July 19, K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM) hosted their annual “old fashioned” radio charity auction live on-air during the morning show, 7 – 10 a.m. Seventy auction items were donated by area businesses, which were then auctioned off live on the air by on-air talents Jared Hammond a.k.a. J-Rod, Greg O’Connor, Jason Smith, and special guest Jeff Kinstle of the Relay for Life in Jackson.
“Our goal was to raise more than we did last year, and I’m so excited to announce that we did just that. We more than doubled it and raised over $7,600 thanks to the businesses that donated and the individuals that placed such generous bids on these amazing items. It couldn’t happen without them,” said Ashley Smith, Promotions Director for the radio stations.
Proceeds are to be split between these three causes: Relay for Life of Jackson County, JDRF One Walk-Jackson, and holiday baskets for the Salvation Army. The JDRF One Walk Jackson wrote on their Facebook page: “Our hearts are full with joy for all that K-105.3 and NewsTalk 970 / 101.5 have done for the Jackson walk over the years…. We are honored to be among the Jackson charities chosen to share the $7,600 raised yesterday!”
They were not the only ones to comment. The Salvation Army of Jackson, MI posted: “What an honor it is to be a non-profit
recipient of K-105.3’s Charity Auction… A portion of that will help buy healthy food items for thousands of individuals this
Less than one month after the charity auction, K-105.3 partnered with title sponsor Community Choice Credit Union for a backpack giveaway event. The credit union helped K-105.3 provide the backpacks themselves, and co-sponsors helped cover the cost of standard school supplies like paper, folders, pencils, glue sticks,
crayons and more.
500 backpacks were filled with these school supplies and handed out to families August 13th at Community Choice Credit Union. K-105.3 and CCCU staff members were on hand to direct traffic and hand out backpacks in the 4 drive-through lanes at the credit union, all while doing a remote radio broadcast.
All 500 backpacks were given out in under an hour. Bridget Simone, local branch manager, remarked, “At Community Choice Credit Union we have a ‘Give Big Culture;’ supporting education and giving back to our communities is so important to us, and part of who we are. The team members look forward to the backpack giveaway every year, it is an awesome day!”