Townsquare Media’s WKFR-FM (Kalamazoo) held its annual Roof Sit to help victims of child abuse August 20 through 22 on the top of the Helzberg Diamonds building in Portage. This year’s Roof Sit was a bit different due to COVID-19 concerns. This year the station held its first ever Roof Sit online auction, where listeners could bid on a variety of items from merchandise to gift cards to restaurants to entertainment and sports venues. A total of $54,709 was raised.
Listeners were also able to make cash donations online or via snail-mail.
Funds raised at the event support treatment for children who have been sexually or physically abused, treatment and healing for their family, as well as intensive support for parents, infants, toddlers, and children who are facing significant challenges (all money raised stays right in the Kalamazoo community). The station is continuing to take donations for the cause.