WKAR Public Media (East Lansing) Director of Broadcasting and General Manager Susi Elkins spoke this past Tuesday (2/25) at the 2020 APTS Public Media Summit in Washington, D.C. during a session titled “Collaboration with National Partners on Spectrum Opportunities.” WKAR is one of the public stations that is currently experimenting with NextGen TV technology and launched Apollo PublicTV this past December. Apollo PublicTV is offering broadcasters services that include NextGen TV master classes, ATSC 3.0 receiver and transmitter starter kits, access to NextGen TV broadcast chains and the capability to conduct lab and field trials.
“We see NextGen TV and the Apollo platform as one way for public broadcasters to truly become the digital transformation agents of their local communities and the catalyst for a collaborative national footprint enabling innovations around smart cities, precision agriculture, healthcare, public safety, just to name a few,” Elkins said during her presentation. “I hope that as public broadcasters, we will embrace our roots as innovators.”
Other members of the Spectrum panel included John McCoskey, COO at SpectraRep; Molly Phillips, executive director and general manager for Iowa PBS; and Lieutenant General (Retired) Reynold N. Hoover of RNHoover Consulting. They discussed how datacasting and other technology related to ATSC 3.0 can help with public broadcasting needs.