WKAR Public Media (East Lansing) has announced that its new digital series “Serving Up Science” is being featured by PBS on their digital platforms. The series is hosted by Michigan State University (MSU) science writer Sheril Kirshenbaum. The program answers questions like “Farmed or Wild?” “Why does cheese stink?” and “Why should meat rest?” PBS Digital Studios’ original digital programming includes 20 ongoing series for YouTube, Facebook Watch, and PBS.org, attracting 40 million monthly views. 70 percent of those viewers are between the ages of 18-34.
“Serving Up Science” debuted September 16 with new episodes every two weeks. Three episodes are already posted online and may be seen here.
The WKAR original show is produced in cooperation with [email protected], an initiative of MSU AgBioResearch. “Listening and helping people sort out conflicting information around food is an important part of the mission of Michigan State University,” said Doug Buhler, director of MSU AgBioResearch. “We see this as a great opportunity to reach consumers in a new way and help them make more informed choices.”
“Serving Up Science” host Sheril Kirshenbaum also hosts Our Table, [email protected]’s roundtable series exploring where our food comes from and how it influences our lives. She is the executive director of Science Debate, a nonprofit, nonpartisan initiative to restore science to its rightful place in politics.
“Serving Up Science is an engaging blend of useful science, delicious food and humor — I am thrilled that this series is joining the PBS Digital Studios family,” said Adam Dylewski, director of programming at PBS Digital Studios. “It’s been a pleasure working with WKAR on this project, and Sheril is a great guide to the world of food science. I’m excited to share these videos with PBS Digital Studios viewers, and look forward to using these cooking tips in my own kitchen!”
“Our team did an amazing job working closely with PBS Digital Studios to launch this digital-first series,” said Julie Sochay, senior director of content and communication for WKAR. “The advice and input we received from PBS has been instrumental as we worked through this process of creating a new digital series from Michigan State University that will impact a national audience.”
The WKAR producer for “Serving Up Science” is Nicole Zaremba. The director of photography is Jason Vlahos and the editor is Dan Wogan. Maria Palmo and Drew Hill round out the production team.
“Serving Up Science” originally launched as a podcast and radio broadcast in April 2018. WKAR host Karel Vega joins Sheril for the weekly podcast and broadcast Wednesdays during All Things Considered on 90.5 FM in mid-Michigan. 36 episodes of the podcast are available now for on-demand listening, and the series will continue adding episodes through 2019.