On September 17, Gray Television’s WILX-TV (Lansing) raised over $3,500 for the American Red Cross over the phone and through the station’s website.
WILX teamed up with the Red Cross to provide a phone line to viewers and a specific time to call in for donations for people affected by Hurricane Florence.
Callers helped News 10 to raise $3,280 for the storm victims, with another $260 coming through the web.
Ninety-one cents of every dollar goes to relief efforts, said Kelly King, executive director of the Red Cross Mid-Michigan Chapter.
Those still wishing to participate can visit the WILX Red Cross donation site to donate.