Up North Radio (Cadillac-Big Rapids) has promoted Bob Aldrich to Vice-President of Operations and appointed Rich Spicer Operations Manager WCDY-FM and WCKC-FM (Cadillac). Aldrich will continue to oversee day-to-day operations at the company’s WBZX-FM (Big Rapids) and will work closely with the Cadillac stations to develop new synergies between the two operations.
General Manager Jennifer Theodore told All Access, “Rich and Bob bring a wealth of experience to these new roles, and I’m thrilled to have talent of their caliber leading our operations.”
Aldrich joined the company with the sign-on of WBZX in 2016. Spicer has been with the company’s WCDY-FM since December 2012.