(l-r) Bob Aldrich, Rich Spicer

Up North Radio (Cadillac-Big Rapids) has promoted Bob Aldrich to Vice-President of Operations and appointed Rich Spicer Operations Manager WCDY-FM and WCKC-FM (Cadillac).  Aldrich will continue to oversee day-to-day operations at the company’s WBZX-FM (Big Rapids) and will work closely with the Cadillac stations to develop new synergies between the two operations.

General Manager Jennifer Theodore told All Access, “Rich and Bob bring a wealth of experience to these new roles, and I’m thrilled to have talent of their caliber leading our operations.”

Aldrich joined the company with the sign-on of WBZX in 2016.  Spicer has been with the company’s WCDY-FM since December 2012.

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