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Chris Lytle

By: Chris Lytle, Content Developer

I’m on the road doing my one day seminar Radio Sales $101.

Our brochure advertises a 180-day money back guarantee. Still, I’m surprised when three of the participants leave at noon and ask for their refund.

The temp we’ve hired to work the registration table hands over $303 in cash to their spokesperson.

They leave.

I call Sarah McCann, my partner and wife, to let her know what just happened.

She calls the manager who signed them up. He paid for the seminar after all.

“I want you to know we’ve given your three salespeople their money back. They left at lunch. I’m sorry they didn’t find the training helpful,” she says.

The next day the manager calls Sarah to thank her for the heads up. “Those three women came back to the station gushing about your seminar. They thanked me for sending them to your wonderful training,” he said.

“When I confronted them about leaving early, they were shocked I knew. They admitted they never intended to stay. Their plan all along was to tell you it was a bad seminar so they could take the money and go shopping.”

We all have our priorities. Have you had the conversation with your salespeople about theirs?

Consider doing so before it’s too late.

Reprinted by permission

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