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By: Kevin Robinson
“I won’t be a rock star – I will be a legend.” – Freddie Mercury
Tom Petty – Dead.
The news swept the music industry and shocked the world.
Not a Bucket List concert for me – but I still have a bright red disc of “Change of Heart.”
Legend is fleeting – and mortal.
You can learn much by associating with legend, if you identify them.
Like Bill Drake.
Bill Drake was a large figure – in stature and legacy.
Click HERE if the name stumps you.
Bill was considered one of the fathers of music radio as we know it. His talent stable was legend – Boss Jocks on Boss Radio.
Bill held school on music nuisances with names like Diddy Bop, Chin Boogie and his detest of “story songs.” From his “corner office” in a San Fernando Valley strip mall, the tall Texan, who paid cash for everything while living in a motel, passed somewhat quietly nearly nine years ago.
I’m a better programmer because of those 3 p.m. “sessions” in The Valley.
Also, I’m reminded of a few legends I’ve had the honor to call – colleagues.
I am the broadcaster I am today in large part because of these associations.
Which leads me to this.
There are living legends – today – from which YOU can learn.
These top-of-gamers are insightful, engaging and accessible.
Fred Jacobs – who invented many things, among them Classic Rock – shares ideas weekly (if not MORE often).
Tracy Johnson – offers webinars on talent development – FREE!
Lori Lewis – radio’s digital Gold-Standard – shares what she’s learned – and applicable in all businesses.
Dick Taylor – now spreading his genius in academia – writes a transparent and brutally honest blog – which you can read – FOR FREE!
Seth Godin – has been blogging before it was a thing as his stuff transfers not only to media but all creative (and business) – also FREE!
Connect then learn from the talent above and who you consider genius while they are still accessible.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing. He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].