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By: Kevin Robinson
You’ve done it. We’ve all done it.
People will like you because of your social highlight reel.
The top line fodder you offer on social media – only the best selfies.
Or video blog.
Thing is – people want to have a connection.
You liked Robin Roberts as a morning television personality.
You fell in love with her – when she took you on her cancer journey.
On September 27th, you formed a deeper opinion of – these two.
Regardless of political persuasion.
You want to truly bind with an audience beyond being a media talent?
Let them see your beauty – and scars.
Your flaws – your family.
Sharing moments behind your curtain makes you more – like them.
You’ll race past being a ‘media talent’ and become – a human being.
Do this and watch the audience compassion – and loyalty – grow.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. He lives in Indiana with his wife of 33 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].