TEGNA Inc. has announced it has partnered with Cooper Media to launch Quest, a new ad-supported adventure and exploration multicast network free to consumers. Quest will initially debut early next year across TEGNA’s station portfolio as a new multicast channel. TEGNA will receive an ownership stake in Quest and will share in the network’s revenues.
Quest will capture the wonder, imagination and excitement of the natural and man-made world and features shows about natural history, engineering and science, as well as military history and man’s greatest achievements. The only broadly-distributed factual-entertainment multicast network, Quest will show how the world really works and will not only entertain but will inform and educate viewers as well.
“As part of TEGNA’s ongoing content transformation initiative, we are always examining ways to reach new and underserved audiences through entertaining, informative and relevant content across platforms,” said Dave Lougee, president and CEO, TEGNA. “Quest will do just that. It will offer engaging programming that will appeal to a national audience currently under-represented by multicast networks. Launching Quest across our portfolio is also a cost-effective and advantageous use of our valuable distribution capabilities.”
TEGNA owns and operates WZZM-TV in Grand Rapids.
Cooper Media is the newly-formed parent company of both Quest and the Justice Network, a 24/7 multicast network delivering mystery and investigations entertainment programming with a commitment to safety. The Justice Network debuted across TEGNA’s multicast portfolio in early 2015. Both networks are founded by Cooper Holdings Chairman Lonnie Cooper.
“Quest is a fresh take on a nature and science factual entertainment network designed specifically for the growing over-the-air multicast audience,” said Steve Schiffman, CEO of Cooper Media. “We are thrilled to build on our thriving partnership with TEGNA to fill a programming gap in the multicast space and to double down on the growing over-the-air segment.”
Quest is expected to launch in January 2018.