Tag: Issue 85

Bad Ads vs. Good Ads

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) What’s the most important ingredient to the success of your advertising recipe? Is it the platform you… read more

Quizbusters Finale Tapes This Friday

WKAR Public Media has announced that the final series installment of the long-running “Quizbusters” game show will be recorded this Friday, December 8, before a live studio audience at WKAR Studio A in East Lansing. This final edition of the show will feature QuizBusters division champions meeting up in the series finale Grand Championship game! After… read more

WDVD Raises Over $95K in ‘Cares For Kids’ Radiothon

Cumulus Media’s WDVD-FM (Detroit) held its 11th annual ‘WDVD Cares for Kids’ Radiothon last Friday (12/1) at Beaumont Children’s Hospital in Royal Oak, raising more than $95,000 for sick and injured kids in Southeastern Michigan. “It’s both an emotional and fulfilling day,” said WDVD morning host Blaine Fowler.  “We meet so many families throughout the… read more

WCUP, WGLI, WLUC Team Up for Canathon

Eagle Radio’s WCUP-FM and WGLI-FM (L’Anse/Hancock) partnered with WLUC-TV (Marquette) in the Western UP for the station’s annual Canathon fundraiser. “We have been doing this, it seems like forever, it is one of the great things we can partner up with our people up in Marquette. We couldn’t ask for a better promotion that actually reaches… read more

WKHM raises over $10,000 for local Toys for Tots

[one-third-first] [/one-third-first] [one-third] [/one-third] [one-third] [/one-third][vertical-spacer] Jackson Radio Work’s WKHM-FM (K-105.3) and WKHM-AM (NewsTalk 970AM/101.5FM) hosted their annual joint toy drive to benefit the local chapter of Toys for Tots from 6 – 10 a.m. on Friday, December 1. Toys for Tots is an organization run by the U.S. Marine Corps which distributes toys to families… read more

Jessica Tyler Joins WDRQ-FM

Jessica Tyler has joined Cumulus Media’s WDRQ-FM (Detroit) as Assistant Program Director, Music Director and Midday Air Talent.  Tyler was most recently at WQNU-FM in Louisville, KY. “I’ve known Jessica a long time and the special bond she creates with listeners on and off the air, the friendships she develops with the artists, songwriters and… read more

WBKB News Team Hosts Alpena Holiday Parade

Viewers in Northern Lower Michigan  tuned into WBKB-TV (Alpena) for live and local holiday cheer on Thanksgiving weekend. WBKB News Team members Michael Gilbert, Skubie Mageza and Kristen Anzuini hosted the Thunder Bay Broadcasting station’s first-ever live coverage of Alpena’s Bolenz Jewelry Holiday Parade from 5:30 to 7 p.m. on November 24. The special 90-minute… read more

December FCC Meeting Important for Broadcasters

According to the Broadcast Law blog, the FCC released an agenda for the agency’s December meeting. One of the main items of interest to the broadcasters is the Notice of Proposed Rulemaking, looking to determine if the FCC should amend the cap limiting one TV station owner to stations reaching no more than 39 percent of… read more

10 Programming Predictions for the Next 25 Years

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Are you ready to change our industry? Are you a decision maker? Do you have the courage to take these predictions… read more