MAB Seeks Director of Education and Programs

Tag: Issue 78

How to Win a Customer Before they Google

By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) In today’s world, consumers’ path to purchase almost always goes by way of a search engine. In fact, according to Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using… read more

Al Blinke Announces Retirement

Al Blinke, Vice-President and General Manager of WNEM-TV (Saginaw) has announced that he will retire, following a 40-year career in television and radio broadcasting. Blinke told TVNewscheck: “The last 13 years at WNEM TV 5 have been some of the most rewarding of my career. I’ve been blessed to oversee a great station through drastic… read more

Are You Truly LIVE & LOCAL?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting By now, everybody knows the pain and devastation that was caused by Hurricane Irma. Since the beginning, coverage of storms like… read more

ACTION ALERT:​ Tell Congress to Vote NO on Ad Tax!

As Congress begins to work on tax reform in earnest, the MAB wants to reinforce our support for preserving advertising deductibility as an ordinary and necessary business expense in any forthcoming tax reform proposals. The MAB reached out to all the members of the Michigan Congressional delegation on this important issue. We believe that to… read more

Free Speech Amendment Debate in House Oversight Committee

According to a report in Gongwer, State Representative Jim Runestad (R-44) testified in Michigan House Oversight Committee last week that Michigan’s public universities do not care about protecting free speech and allow for the suppressing of speech on campuses. Runestad testified in favor of the constitutional amendment that would give the Legislature the power to… read more

WWJ Offers News on Alexa

CBS Radio’s WWJ-AM (Detroit) now offers its listeners the ability to receive station newscasts via Amazon Echo products. Listeners are invited to open their Alexa app or log onto their Alexa account at From settings, select Flash Briefings and then Get more Flash Briefing content. Search for WWJ Newsradio 950 (WWJ-AM in Detroit) to turn on… read more

WZZM-TV Presents it own “Battle of the Sexes”

In a light-hearted parody of the new movie “Battle of the Sexes,” which tells the story of the 1973 Billie Jean King/Bobby Riggs tennis match, WZZM-TV (Grand Rapids) held its own battle with a ping-pong tournament between morning photojournalist Cheryl Barrigear and Meteorologist Aaron Ofseyer. The battle was held on October 9 with play-by-play and… read more