Tag: Issue 66

How to Attract Millennials With a Compelling Recruitment Video

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Ryan Jenkins Next Generation Speaker / Inc.com Columnist Finding talent for your organization is an ongoing process. It’s even more ongoing  today as Baby Boomers retire and Millennials… read more

Stop Making These Top 10 Marketing Mistakes

By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to… read more

NAB

NAB Files Comments to End Main Studio Rule

The National Association of Broadcasters (NAB) recently filed comments in support of the FCC’s proposal to eliminate the agency’s main studio rule. The organization asserts that the rule is outdated and unnecessary. It its statement, the NAB wrote: “The rule was designed to facilitate input from the community and station participation in community activities through… read more

FCC Steps Up Enforcement Against Pirate Radio

According to a report by Inside Radio, Federal Communications Commission Chair Ajit Pai confirmed that combating pirate radio is a “major priority” for the agency. “We’ll take aggressive action to enforce the rules against pirate radio broadcasters,” Pai wrote in a statement. As part of the FCC’s stepped-up enforcement action the Enforcement Bureau has targeted… read more

Herman, Wertlieb Become Co-Vice Chairs of the Broadcasters Foundation of America

The Broadcasters Foundation of America has voted two of its Board members as Co-Vice Chairs, Scott Herman, Chief Operating Officer of CBS RADIO, and Jordan Wertlieb, President of Hearst Television. The elections took place during the Broadcasters Foundation’s Board of Directors June meeting in New York City. “As members of our Board of Directors, Jordan… read more

Marcie Brogan to retire, sell Brogan & Partners to agency’s president, Ellyn Davidson

Crain’s Detroit Business has reported that Marcie Brogan, the founder of Brogan & Partners Convergence Marketing Agency, is retiring and selling the  company to its president,  Ellyn Davidson, who has been with the Birmingham-based advertising agency for 23 years. Under a deal finalized in June, Davidson takes ownership of 25 percent of the company immediately,… read more

Coming Soon: Fall Career Fairs!

Attention Stations and Companies: Fall is right around the corner! Secure your booth TODAY at one of the MAB Foundation’s Fall 2017 Career & Networking Fairs. Meet with students and young professionals from across the state! October 18, from 12 to 4 p.m. at Western Michigan University’s Brown Hall. October 19, from 12 to 3 p.m. at Central… read more

WKAR’s ‘QuizBusters’ Announces Final Season

The long-running high school game show “QuizBusters”  will begin its final season this fall,  WKAR-TV (East Lansing) announced on July 5. The award-winning original series first aired on Michigan State University’s public television station in 1989. In that time, as many as 100 different school districts, including home school groups, have sent teams to compete… read more

WCSX Launches ‘Big Jim’s House’

Beasley Classic Rock WCSX-FM (Detroit) has announced the creation of “BIG JIM’S HOUSE” in mornings, featuring Erin Vermeulen, who recently joined Big Jim O’Brien as part of the station’s morning team, according to AllAccess.com. “I am so excited to welcome all our listeners into ‘BIG JIM’S HOUSE’ with Erin V. and Producer Ryan,” said O’Brien…. read more