The Robinson Report: Same As It Ever Was

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson will be speaking at this year’s Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing.  Kevin will present two sessions: “Coaching The Coaches” and “#Branding – in a Social Media Age.”  More information and registration here.

KevinRobBy: Kevin Robinson
Robinson Media

“…Same as it Ever Was…” Talking Heads – Once In A Lifetime

When you pack for a move, stumbling over old files in musty boxes is the order of the day.

Opening a particular years-old container, the musty aroma enveloped the closet.

You know the smell – a combination of your grandmother’s basement and an elementary school gym.

Shifting through the yellowing pages, one old memo stood out.

Entitled ‘What Makes A Great Jock’, points included:

1.  A distinguishable, warm voice

2.  Good judgment on content

3.  Sounds like they are having fun

4.  Contemporary thinker

5.  Ability to envision their show in their mind

6.  Good on-air rap with listeners, traffic, news and others in studio

7.  They realize the necessity of public appearances

8.  They follow directions well

9.  They have an appreciation of all aspects of the radio station

10.  They understand that THEY work for the station, not the other way around

October 1985 – Kent Burkhart

Embellishments and further articulation to these basic points have evolved.

However, the basics never change.

Every convention agenda will table the need for improved ‘content’.

Yet talent seem more intoxicated with the content delivery systems (iPhone, Internet, Social Media) than actual content.

It’s not the speakers – it’s what comes through the speakers.

Same As It Ever Was.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

WWTV/WWUP-TV Celebrates Their Move with a Look Back

After 63 years broadcasting from a remote hilltop in Osceola County, Heritage Broadcasting and WWTV/WWUP-TV recently moved to Cadillac into a highly recognizable building.  We thought all MAB members might enjoy this two-part series, originally broadcast February 14-15, 2017.

Forward Auction Finishes At $19.6 Billion

The FCC announced last week that the forward auction has ended with $19.6 billion raised. Of this total, broadcasters will receive about $10 billion, with $1.75 billion going to broadcasters that incur costs in repacking and moving to a difference channel in the post-auction spectrum channel reassignment. More than $6 billion will go to the U.S. Treasury for deficit reduction.

The auction resulted in 84 megahertz of TV spectrum being repurposed for broadband use.

According to the FCC, the agency will prepare a Closing and Channel Reassignment Public Notice announcing the formal close of the incentive auction and providing information about the winning bidders and the post-auction TV band, including:

  • The results of the reverse auction, including the winning stations, the markets they serve, their incentive payments, their successful bidding option (moving off-air or to a different band), and whether they indicated an intent to channel share.
  • The results of the forward auction, including the winning bidders, the prices paid, and the specific frequencies they won in the assignment phase. The public notice will set the deadline by which winning bidders will then file “long form” applications to apply for licenses to operate on those frequencies.
  • The post-auction channel assignments for all reverse auction-eligible stations who will remain on the air after the auction.
  • The date by which each station must transition off its pre-auction channel.

The release of the Closing and Channel Reassignment Public Notice also marks the start of the 39-month transition for stations that are required to move.

MAB Attends Drone Bill Signing

The MAB were a guest of Governor Snyder on February 14 as he signed Senate Bill 992 into law.
This legislation allows a person that authorized by the Federal Aviation Administration (FAA) to operate unmanned aerial systems (aka drones) for commercial purposes in a manner consistent with the authorization. The new law also sets up a legislative drone task-force to develop statewide policy recommendations on the use/operation of drones, and must include a member recommended by the MAB to represent the broadcast industry.

WNWN Raises $65k for St. Jude’s

WNWN_judeOn February 2-3, Midwest Communication’s WNWN-FM (Win98.5 Battle Creek) raised $65,110 for St. Jude Children’s Research Hospital during the station’s annual Radiothon.

Listeners were encouraged to call in and become a “Partner In Hope” for St. Jude kids, donating $20 a month.  In addition, the station aired stories of patients of the hospital throughout the 2-day event.

Save $$!! GLBC Registration Discount Deadline Extended through Friday, February 24!


Don’t miss out on your chance to save some money on registration to this outstanding event. You will leave the conference reinvigorated and also learn concrete information you can use in your job today.

Register Here 

Speaker Highlights include:

SBE’s Ennes Broadcast Engineering Workshop: this all-day program will feature multiple topics and speakers that provide television and radio engineers with the latest information in broadcast and media technology.

Opening General Session featuring Phil Gwoke from BridgeWorks. Phil will speak on When Generations Connect: Communicating Across Generational Divides.

Network Security for Radio with Brian Lindemann, Broadcast Electronics.

Contagious Selling: How to Sell Profitably in a Media Fragmented World with high energy sales trainer David Rich, Rich Ideas.

Sound Advice with Les Rose, Professor of Practice, Broadcast and Digital Journalism, Syracuse University S.I. Newhouse School of Public Communication. We are thrilled to have Les at GLBC for FOUR sessions on using video, sound and lighting to enhance your reporting.

#Branding –in a Social Media Age with Kevin Robinson, Robinson Media.
Facebook – Snapchat – Twitter – Instagram… Where should you AND your BRAND be?

To see the full schedule go HERE.