Tag: Issue 41

The Robinson Report: Clutter Creep

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Out of clutter, find simplicity.” ― Albert Einstein All brands eventually wake up from the malaise of sameness – to find it…. read more

MAB Board Profile: Ed Fernandez

MAB News Briefs is pleased to bring you profiles of your MAB Board of Directors. This week’s profile is Ed Fernandez.   Ed Fernandez is a Michigan native with a distinguished career as a broadcast executive. He serves as Detroit-based Vice-President and Divisional General Manager for E.W. Scripps, overseeing the company’s stations in Buffalo, Cincinnati,… read more

Traffic Director Spotlight: Sara Siegmann, MAB

Sara Siegmann is the NCSA Data Entry/Membership Assistant at the Michigan Association of Broadcasters (MAB). Q1:  How long have you been in traffic? Sara:   Just over six months. Q2: What is your favorite comfort food? Sara:  Homemade Chicken Parmesan. Q3: Which Superhero would you be, and why? Sara:  Batman, because he’s a billionaire and… read more

WION Sends “Treasures for Troops”

WION-AM/FM Radio (Ionia) and its many partners hosted the 3rd annual “Treasures for Troops” campaign, November 28-December 2, setting a new record and sending “more packages than ever” to deployed service personnel before Christmas. Through drop-off locations in Ionia County and five daily broadcasts originating from locations around the Ionia area, WION co-owner Jim Carlyle reports… read more

WDVD Raises $100,000 During “Cares for Kids Radiothon”

On November 17, Cumulus Media’s WDVD-FM (Detroit) held a day-long radiothon to benefit all Beaumont Hospital’s Children patients through Children’s Miracle Network Hospitals. The hospital provides advanced care for thousands of children from Southeast Michigan and beyond. WDVD’s Blain Fowler, from the Blaine Fowler Morning Show, along with the entire station airstaff broadcast live from… read more

Free Webinar: Register NOW for The Coaching Imperative!

When:  Wednesday, December 21, 2016 1:00 p.m. EST Register HERE  Throughout 2016, Chris Lytle, Instant Sales Training has brought you and your sales team valuable information during these Webinars: Preventing and Overcoming Broadcast Sales’ Toughest Objections Scarce Talent: Recruiting and Hiring the Best Salespeople How to “Talk” Advertising with your Prospects and Customers Today “The… read more

Bounce 105.1 Adds Airstaff

Beasley Media Group’s Classic hip-hop and R&B radio station, WMGC-FM (Detroit), known on-air as “Bounce 105.1,” has introduced its on-air talent lineup.  The station debuted this past July. Detroit natives Suga Rae, DJ Dinero and Reggie Reg Davis as well as Deongello “Gello” Vanorsby from Phoenix are the Detroit station’s new “Ambassadors.” Program Director Al… read more