Tag: Issue 4

Small Business Big Game

Small Business Opportunity For Radio

By: Paul Jacobs, Jacobs Media Our recent blog post focuses on an amazing story that unfolded this past Sunday during the Super Bowl.  Intuit, the huge company who created QuickBooks and TurboTax, recently held a contest (“Small Business Big Game”) that gave away a $5 million ad in the game.  As you’ll read in the blog… read more

WZZM Water for Flint

WZZM-TV Launches Project to Help Flint

WZZM-TV (Grand Rapids) has launched a project to help their neighbors in Flint. The “Water for Flint” campaign is a partnership with Sleep Doctor stores. They are collecting cases and jugs of bottled water, and have sent several truckloads of water to Flint already. Their campaign has inspired additional efforts by a number of local… read more

Michigan Radio’s Coverage of Flint Water Emergency

By: Kristen Loszewski, Michigan Radio Marketing Over the past few weeks, Flint’s water crisis has exploded as a huge national news story. Michigan Radio (91.7 FM Ann Arbor/Detroit, 91.1 Flint, 104.1 West Michigan) has been covering the story from the very beginning, including the April 2014 water supply switch to the Flint River, the first citizen… read more

MAB Testifies on a Drone Bill in Senate Transportation Committee

Last week, MAB Government Relations Manager Elena Palombo testified in the Senate Transportation Committee in opposition to Senate Bill 432 – legislation that prohibits drones from operating within 1,000 feet of Mackinac Bridge. The MAB asked the committee to consider amendatory language to the bill, which will allow FCC-licensed TV and radio stations, and their… read more

Senate Panel Reinstates Some Tax Credits

The Michigan Senate Finance Committee unanimously approved a four-bill package to reinstate some of the tax credits that were eliminated in 2011 when Governor Snyder’s (R) tax reform was enacted. The bills would: Allow a taxpayer to claim an income tax credit of up to 50 percent of charitable contributions he or she made to public… read more

Bill Restricts Advertising for Healthy Michigan Fund

MAB opposed Senate Bill 542, introduced by State Senator Tonya Schuitmaker (R-26), which prohibits the use of state funds to advertise or encourage enrollment in the Healthy Michigan Fund, a Medicaid extension program authorized through the Affordable Care Act. MAB opposes any legislation that restricts advertising and the free flow of information from government to… read more

Create Support Documents to Get Your Blog Off the Ground

By: Seth Resler, Jacobs Media As I’ve discussed before, the way to pull all of your different digital tools together is to use a content marketing strategy. To do this, of course, you’re going to need to implement a system to consistently create online content. When I say “online content,” what I’m talking about is… read more

Bill Velez

Associate Member Highlight: Radio Music License Committee

By: Bill Velez, Executive Director at Radio Music License Committee I owe my job at the Radio Music License Committee (RMLC) to Michigan’s own Ed Christian of Saga Communications. My first job out of college in 1972 entailed licensing radio stations at American Society of Composers, Authors and Publishers (ASCAP).  Ed was one of my… read more