Traffic Director Spotlight: Lynne Peck

LynnePeck_300Lynne Peck
Northern Star Broadcasting, Cheboygan

Lynne Peck is Traffic Director for Northern Star Broadcasting’s WQEZ-FM, WCKC-FM & WGFN-FM, based in Cheboygan, MI.  Lynne has been in traffic for 18 years, originally starting out in television.

Q1: Favorite comfort food?
Lynne:  Chocolate in any form except cake.

Q2: Which Superhero would you be?
Lynne:   Anyone who can fly.

Q3: When I’m not working, I’d rather be…
Lynne:  Traveling or walking a beach.

Q4: If I had the chance, I’d really like to have lunch with…
Lynne:  My grandparents. I would like to hear more firsthand accounts of our family history.

Q5: What’s the best advice you have ever received?
Lynne:  
“This too shall pass” and “How important will this be in 5 days, 5 weeks, 5 years?” Both of those help me to keep difficult things in perspective.

Q6: Tell us something about yourself that very few people know.
Lynne:
I backpacked throughout Europe by myself for a month when I was 20-years-old.




Podcast Listenership Is Growing Because of Google

Seth Resler

Seth Resler

By: Seth Resler
Jacobs Media Strategies

As we’ve noted, the results of Techsurvey12 show that podcast consumption is rising. This year, 28% of respondents reported that they had listened to a podcast or on-demand audio in the past month, up from 21% the year before. (Watch Fred Jacobs’ webinar on Key Takeaways from Techsurvey12 here.)

Blubrry, one of the major podcast hosting services, has released new data, based on its clients, showing how podcasts are being consumed. They found that approximately two-thirds of all podcast consumption is happening on Apple iOS devices. This echoes similar findings from rival podcast hosting service Libsyn.
Reslar-Client-By-Platform-2

65.9% of podcast listening comes from the Apple ecosphere

This isn’t surprising. Apple devices come with a pre-installed Podcasts app. Until Google debuted a podcast directory in Google Play Music earlier this year, Android devices did not. Even now, Apple gives podcasts their own dedicated app — this was separated out from iTunes with iOS 6 in 2012 — while Android does not. As a result, Blubrry found that Apple’s Podcasts app produces far and away the highest percentage of podcast listening on mobile apps (20%):
Reslar-Stats-Blog-Post-_Mobile-Applications

Apple’s Podcasts App accounts for 20.2% of all podcast
listening on mobile apps

However, podcast consumption on Android devices is increasing, which may account for a large part of the overall increase in podcast consumption. Blubrry notes:

“While global listener volume is continuing to increase across all platforms, it is very apparent to our month-to-month and year-to-year data that Android is making significant gains in the global podcast ecosphere. For the first time in many years, we are seeing a significant increase in Android consumption…”

(Blubrry has been actively seeking to increase podcast listening on Android devices by developing a way to make it just as easy to subscribe to a podcast on your Android phone as it is to subscribe on an iPhone.)

Many people, myself included, have believed that a truly significant increase in podcast listening would be driven not just by compelling programs such as Serial(though they certainly help), but by Google’s embrace of the podcasting medium. Blubrry’s research suggests that this may finally be starting to happen.

To make a long story short: Now would be an excellent time for your station to start podcasting.

Recently, I hosted a webinar titled, “How to Launch a Podcast: An Introduction for Radio Station.”  Watch webinar recording here.

If you are already producing a podcast, be sure to submit it to Google Play Music’s podcast directory.

PODCAST-MOVEMENT-43-PNG-e1443537146912-150x150I also recommend sending a member of your station’s staff to the Podcast Movement conference in Chicago this July. This is the largest gathering of podcasters in North America with over 2,000 attendees expected this year.I will moderate a panel discussion with on-air personality Tom Leykis, talent coach and author Valerie Geller, Rob Greenlee (Head of Content at Spreaker), and Doug Berman (executive producer of NPR’s Car Talk and Wait Wait…Don’t Tell Me!). My session is called, “Podcast Makeover: A Live Critique Session with Broadcasting Legends.”

We have arranged a special discount to the conference for Jacobs Media clients.  Please email me for details.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.




Clack Appointed Executive Manager of the MAB Foundation

Clack_300Alisha Clack has been appointed Executive Manager of the MAB Foundation.  Clack handled the Broadcast Excellence Awards and the Michigan Student Broadcast Awards program for the MAB Foundation as well as the Hall of Fame/Lifetime Achievement Awards.  Clack has been with the MAB since 2010, starting as a Tech Assistant for the Emergency Alert System.

Alisha received her bachelor’s of art degree from Middle Tennessee State University in 2002. Then, more recently, she received her
master’s of science degree from Central Michigan University in
administration, while working full-time with MAB and raising
three young children with her husband Steve.

In addition to her duties with the MAB Foundation, Alisha will also coordinate the EAS program with MAB Director of Technical Services/Digital Communications Manager Dan Kelley and she will manager the Michigan AMBER Alert Foundation.




Northern Star Broadcasting Stations Sold

NSlogoBlack Diamond Broadcast Holdings, LLC has entered into an agreement to acquire eight radio stations from Northern Michigan based Northern Star Broadcasting.

The eight station transaction includes multiple signals in the Traverse City-Petoskey Nielsen rated radio market. The stations include 1240 WCBY-AM Cheboygan, 105.1 WGFM-FM Cheboygan, 97.7 WCHY-FM Cheboygan, 98.1 WGFN-FM Glen Arbor, 102.9 WMKC-FM Indian River, 106.3 WOEZ-FM Onaway, 95.5 WQEZ-FM Glen Arbor, and 100.7 FM (translator) W264CF St. Ignace.

Black Diamond, owned by long-time broadcast executives and life-long Michigan residents, Mike Chires and Norm McKee, currently own WUPS-FM Harrison and WTWS-FM Houghton Lake, both purchased in 2015.

Northern Star Broadcasting’s President Del Reynolds says of the deal, “These radio stations are huge technical facilities reaching from Cadillac to Canada and Traverse City to Alpena. I believe that Black Diamond is the radio group to continue the tradition of being committed local broadcasters and will be honorable trustees of these FCC licenses. Our staff and our clients are the best in the country and we know that they are in good hands with Black Diamond. They have shown with their previous acquisition of WUPS and WTWS that they know how to serve the local community and we are at ease knowing these groups will continue to grow and thrive with them as we transition into what is next for us.”

Black Diamond Partner and CEO Mike Chires stated, “Del and Mary have done a tremendous job of building powerhouse stations that serve their communities extremely well. They have strong relationships with their clients, and the respect of broadcasters throughout the industry, especially in Michigan, which is the ultimate compliment. We look forward to continuing the legacy and the relationships they’ve built with their clients and communities these great stations serve.”

Norm McKee, Black Diamond Partner and COO/CFO added, “The Northern Star properties permit us to establish a group of ten radio stations serving all of central and northern Michigan with quality broadcasting, sports, and community coverage. We can now serve listeners and clients from the Zilwaukee bridge to north of the Mackinac bridge, and from Ludington to Oscoda (Bridge to Bridge, Coast to Coast).”

In addition to the stations acquired by Black Diamond, Northern Star has sold WCKC-FM in Cadillac to Up North Radio, LLC, owned by Jennifer Theodore, who also owns WCDY-FM in Cadillac.

Transfer of the licenses for the radio stations is subject to approval by the Federal Communications Commission, which is anticipated to occur early this fall.




MAB Announces Staff Changes

The Michigan Association of Broadcasters President/CEO Karole White has announced several new hires and internal promotions.

MAB staff member Alisha Clack has been appointed Executive Manager of the MAB Foundation (see separate article here).

Rachel_200Rachel Krause (photo above) has joined the MAB as the new Marketing/Communications Manager. Rachel has a bachelor’s of art in marketing from Dominican University, River Forest, IL and has served as Marketing and Promotion Director for a major bridal label in Hanover Park Ill.  Rachel may be reached at [email protected].

Sara_200Sara Siegmann (photo above) joins the MAB as Event & Membership Assistant for MAB and the MAB Foundation.  Sara may be reached at [email protected].

Dan-Kelley_200
Dan Kelley
 (photo above), MAB Director of Technical Services adds addition duties as Digital Communications Manager.  Dan may be reached at [email protected].

The staff changes were announced May 24, 2016.




Actor Timothy Busfield Joins MSU

Busfield

Photo courtesy of WKAR

Emmy award-winning actor Timothy Busfield will join the College of Communication Arts and Sciences at Michigan State University (MSU) as an artist in residence, effective June 15.

In this new role, Busfield will co-teach courses that emphasize acting and fiction film production, provide insights based on his experience as a professional in theatre and film, and bring noted industry professionals to campus for workshops. He will also be the director of national content for WKAR-TV, where he will develop original content for major networks, cable networks, movie studios, and new media.

“I’m looking forward to sharing my experience with the students,” said Busfield. “I’ve learned much in my career and I love helping those that are also eager to learn. My goal is to help their transitions into the major (and not so major) film and theatre communities when they graduate.”

Prabu David, dean of the College of Communication Arts and Sciences, shared his enthusiasm on having Busfield join the college, stating, “Tim brings a wealth of experience in acting, directing, and moviemaking, which will add new energy to the Media Arts Collaborative, a new collaboration for creative work between the College of Communication Arts and Sciences and the College of Arts and Letters,” said David. “We are also excited about collaborating with Tim to create compelling content for WKAR.”

A native of East Lansing, Michigan, Busfield was eager to rejoin the mid-Michigan community, specifically MSU, stating “I grew up in East Lansing. My dad taught speech and theater at MSU and my mom and stepfather retired after many decades with the MSU Press… so in short, I’m all Green and White. Then, in January my heart jumped when President Simon announced that she was interested in WKAR producing more original content. I felt I was a perfect fit to help execute her vision of seeing WKAR and MSU move into the market of major television and film.”

Susi Elkins, Interim Director of Broadcasting and General Manager of WKAR, is looking forward to having Busfield join her team. “It’s so exciting for us that Tim is returning home to East Lansing, eager to give back to the community and to join our team at WKAR. His creativity, experience, and enthusiasm for engaging audiences is unmatched and we’re thrilled to be working with him,” said Elkins.

Another aspect of Busfield’s new role for MSU will incorporate promoting experiential learning opportunities for students interested in acting in fiction and nonfiction productions. This work will include the Theater2 Film Project, dedicated to transforming student theatre productions into film, and Busfield’s Performing Arts Warm Up, a weekend performing arts camp for kids.

Busfield has been working in the theatre and film industry for 37 years. He is most recognized for his work in “thirtysomething”, “Field of Dreams,” and “The West Wing.” Most recently, Busfield has sold seven pilots to major networks and has directed four others, including “The Fosters” which is currently still on the air.




Community Partner News: Michigan Department of Health and Human Services

MDHHSGenesee County healthcare professionals are eligible for
student loan repayment through a program to assist
underserved populations.

Healthcare employers in Genesee County will be able to better recruit and retain medical, dental and mental health professionals through a special student loan repayment program offered by the Michigan Department of Health and Human Services.

MDHHS will select 10 to 15 primary care healthcare professionals who will be eligible for up to $50,000, tax-free, to repay their educational debt if they practice for two-years at approved sites in Genesee County and meet other program requirements.

The state-funded student loan repayment assistance in Genesee County is through the Michigan State Loan Repayment Program, which is designed to improve healthcare services in underserved communities. MDHHS will select providers on a first-come, first-served basis. The application period began June 2, 2016, and will end on August 15, 2016, or once all program funds are obligated.

Interested providers must mail completed application packages including application forms found on the Michigan State Loan Repayment Program website under “’Application Periods, Forms, and Process.”

Eligible primary care providers include MDs, doctors of osteopathic medicine, doctors of dental surgery, doctors of medicine in dentistry, nurse practitioners, physician assistants, and certified nurse midwives practicing in an outpatient, not-for-profit setting. For this program, practice sites are not required to be located in health professional shortage areas or have such a designation, as is usually the case, and employers sponsoring providers are not required to make employer contributions.

Applicants must read all information on the Michigan State Loan Repayment website, including the Participant information and Requirements section. Anyone with further questions after reading the information can call Ken Miller at 517-241-9946.

Applications must be mailed to: Tania Rodriguez, MSLRP Coordinator, Michigan Department of Health and Human Services, Policy, Planning and Legislative Services, MSLRP Program – Genesee County Program, P.O. Box 30195, Lansing, MI 48909.

Media Contact:  Bob Wheaton, (517) 241-2112, [email protected]