Tag: Issue 17

The Robinson Report: Experience

By: Kevin Robinson Robinson Media  You know it the minute you step into a place. Vibe. You know the feeling – Target is different than Wal-Mart and WAY different than K-Mart. The file already burnt into your brain nearly pre-determines your experience. Walking through the gates of a Disney park is far different than –… read more

Traffic Director Spotlight: Bobbi Sansom

Bobbi Sansom WLUC-TV, Marquette Bobbi Sansom’s official title is “Copy Coordinator / Digital Sales Assistant” for WLUC-TV.  Bobbi has been in traffic for three years now. Q1: Favorite comfort food? Bobbi:  Mashed potatoes and gravy. Q2: Which Superhero would you be and why? Bobbi:  Wyldstyle:  click here.  Q3: When I’m not working, I’d rather be… Bobbi:  Traveling. Q4: If… read more

ABIP Scheduling Underway!

Is Your Station Ready for any regulatory changes coming in 2016? Can you afford a FCC fine? Take advantage of this great savings opportunity to get your station fully FCC compliant and free from a routine FCC inspection for three years. The MAB’s alternative inspection program (ABIP) is unique in that we work with your… read more

GLBC 2016: Big Success!

Were you among the nearly 900 people to attend the Great Lakes Broadcasting Conference and Expo? Attendees said that this was the best group of speakers we have ever had. Evelyn Massaro WNMU, Northern Michigan University said, “I’ve attended most of the GLBC meetings and this was the best as far as variety of and… read more

WDIV-TV (Detroit) Hires First “Digital” Anchor

WDIV-TV, the Graham-owned NBC affiliate in Detroit, has hired former WJBK-TV (Detroit) reporter/anchor Jason Carr as its first digital anchor. Marla Drutz, WDIV General Manager, said “To stay relevant and to be true innovators, we have to invest not just in the technology to do all these things, but also the people. It’s not just saying how… read more

Sinclair Names Jennifer Casey to Local/Digital Sales Manager

Sinclair Broadcast Group, Inc. has announced that Jennifer Casey has been named Local/Digital Sales Manager of WPBN-TV and WTOM-TV (Traverse City). Casey will also oversee the local/digital sales of WGTU-TV and WGTQ-TV in the same market pursuant to joint sales and shared services agreements. The announcement was made by Todd Harrison, General Manager/General Sales Manager… read more