Tag: Issue 16

A Facebook Lesson in Audience Retention

By: John C. Lund The Lund Consultants, Inc. www.lundradio.com The most recent quarterly conference for Facebook revealed their version of Radio’s time spent listening: 50 minutes a day, up from 40 minutes in 2014. That’s still less than Radio’s 13+ hours a week (2015) or TV’s 36 hours a week. TV’s numbers are up a bit,… read more

Jim Mathis

Change Your Value or Change The Audience: The Choice is Yours

By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com “Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.” -Og Mandino Alexander the Great I heard a story about Alexander III of Macedon many years ago that Dr. James Kennedy told. Alexander… read more

FCC Announces June 24 Effective Date for Radio Online Public Inspection File; New System For TV

By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com On May 13, the FCC issued a Public Notice that the obligation will begin on June 24 to start uploading documents to the online public file for radio stations in the Top 50 markets. For Top 50 market commercial radio stations that are part of employment units with… read more

WKAR-TV Casting Call for Kids Science Show Draws Hundreds

via WKAR.org More than 500 community members turned out for a casting call at TV studios on the campus of Michigan State University on Saturday, May 7, for the WKAR original series, Curious Crew. “It was so exciting to see all the [kids] faces!” said Susi Elkins, WKAR-TV Station Manager. Ranging in age from 9… read more

Traffic Director Spotlight: Juli Morgan

Juli Morgan  WCSR-AM/FM, Hillsdale Juli Morgan is not only the Traffic Director for WCSR, but also is Office Manager, Account Executive, and On-Air Talent!  Q1: Favorite comfort food? Juli:  Pretty much any carbs. Q2: Which Superhero would you be and why? Juli:  Wonder Woman – she was my hero as a child, and I just love a… read more