WDVD’s Blaine Fowler Morning Show Hosts Radiothon For Detroit Dog Rescue


On November 16, WDVD-FM (Detroit) and its Blaine Fowler Morning Show hosted a 13-hour radiothon to raise money for Detroit Dog Rescue, a no-kill shelter and adoption center for abandoned, abused or orphaned dogs.  The event was held on the Orchard Mall in West Bloomfield Township from 6 a.m. to 7 p.m.

An online auction offered extravagances such as Taylor Swift VIP concert memorabilia, a Detroit Lion Barry Sanders autographed football, a Mitch Albom autographed book collection and a performance by Blaine Fowler’s band BFE for a listener party.

The WDVD team and listeners raised over $63,000 for Detroit Dog Rescue!




MIOSHA Changing State Rules for Federal Regulations

The Snyder administration is rescinding state rules in favor of making reference to the federal regulations when it comes to the Michigan Occupational Health and Safety Administration (MIOSHA). The agency submitted 27 rules packages over the past few weeks that rescind various state rules in favor of the reference notation.

“The focus has not been on Michigan requirements that exceed federal OSHA requirements, but to replace Michigan specific rules and rule numbers with the equivalent federal language and rule numbers,” Jeannie Vogel, spokesperson for the Department of Licensing and Regulatory Affairs (LARA), said.

“This will assist employers and employees in making the requirements in Michigan more consistent with the requirements in surrounding states, as well as federal OSHA.” According to LARA, the rule changes will not mean changes in health and safety requirements for employers.




All Things Christmas! It’s All About How You Decorate the Station

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

Whether you’re an all “All Christmas” station, or just spice in Christmas music with your regular format, there are a few easy steps to make it sound as special as the holiday itself.

The on-air presentation should remain up and contemporary. Sometimes when stations go to all Christmas music, the jocks tend to “soften” or bring the presentation down. If anything, the on-air delivery should be up, fun and exciting.

The jocks should always open with a line like: B106.1 The Christmas Music Station. (Please do not refer to the music as “Holiday Music” always call it Christmas music). Other key Positioning lines to consider:

  • 100% Christmas Music
  • All Christmas Music, All the Time
  • Non-Stop Christmas Music
  • All Your Christmas Favorites all season

Reinforce these lines every time. Not just sometimes. It’s critical to drive home the “All Christmas” message.

The goal is to “dress up the station” with Christmas cheer. This is a 6-week tactic. Sound great and get all the ratings credit.

Dress the website for Christmas. Use the line “The Christmas Music Station.” It’s very important that when a listener goes to the website, it reflects what you are doing on the air. Same for Facebook pages. Do what you can with them to make it look like Christmas.

Have high production values. Use lots of holiday jingles. If you cannot get new Christmas jingles in time, take your current ones, and be creative. Add bells, chimes and ho-ho-ho’s to make them sound Christmas.

It’s all about Christmas. All live liners and recorded sweepers refer to Christmas.

Get involved with Christmas promotions. Local sings, shows that are coming to town (Radio City Music Hall Christmas, etc.). Look at a contest tactic like “Christmas Song of the Day.”

Attention diary markets: Change your SIP. Make sure it says, “Christmas Music,” “Xmas music,” etc.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com




Meet Your MAB Board Member of the Week: Kevin Dunaway

Kevin Dunaway began his career as a news producer for 9 & 10 News/Heritage Broadcasting in September of 1998. After producing Michigan this Morning and 9 & 10 News at Noon, Kevin moved to assignment manager in December of that same year.

After four months of working the desk in the newsroom handling assignments and breaking news in northern Michigan, Kevin moved into the role of assistant news director. There he managed the day to day operations of the 9 & 10 News department.

In March of 2000, Kevin was promoted to News Director at 9 & 10 News/Heritage Broadcasting. Kevin’s role expanded in 2007 when he began to oversee the news department of the local FOX television station as well.

During his time as news director, he has expanded the amount of news programming from 4 ½ hours a day to 7 ½ hours a day. He also ran a news department that won countless MAB and Associated Press news awards, including the MAB General Excellence Award for station of the year in 2000, 2001, 2003, 2004, 2005, 2006, 2010, 2011, 2013 and 2014.

In 2013, Heritage Broadcasting added the duty of company Vice President to his job description. In his new additional role, Kevin helped oversee staffing, direction and assisted the General Manager with the future vision of the company.

In April of 2016, Heritage Broadcasting named Kevin Dunaway General Manager/Vice President.

Kevin has a wife, Michelle and an 10 year old daughter, Elizabeth. They enjoy spending time exploring northern Michigan and traveling whenever they get a chance.




WCZY/WMMI Mt. Pleasant Fills a Mayflower!

Latitude Media’s WCZY-FM/WMMI-AM/FM (Mt. Pleasant) filled a Mayflower moving van November 16, raising over 4,800 non-perishable food items and close to a record of $8,000 in  donations, surpassing what the station raised in 2017.

“The magic continues to be made and we love our community for their love,” said Latitude Media Owner/GM Bob Peters.

“United Way is blown away by the amount of community support that we received through this year’s Fill-a-Mayflower event. Thank You to the donors, community partners and volunteers who all contributed to making this a successful event! Because of the generosity of those involved, our community members in need will have food on the table during this holiday season,” said Annie Sanders, President of United Way of Isabella & Gratiot Counties.




45 North Media Takes Over WMTE

On November 12, 45 North Media has begun operating Mitten Media’s WMTE-FM  (Manistee), flipping the station’s format to Classic Hits as “Eagle 101.5“.

According to an article published on RadioInsight.com, WMTE-FM is duplicating the branding and format of 45 North Media’s WMJZ-FM (Gaylord) but separate programming. Scotty Mac, who had been hosting mornings on the previous AAA format remains in place. 45 North Media Owner/President Bryan Hollenbaugh will host middays from 10 a.m.-3 p.m., while WMJZ-FM morning host Mike Reling will host move to afternoons.




WLEN Hosts 13th Annual ‘Thank a Vet’ Day

(L-R) Kathy Williams, Marketing Specialist for WLEN; Elizabeth Salerno, Executive Director, Housing Help of Lenawee; Julie Koehn President & General Manager of Lenawee Broadcasting Company/WLEN; Suzanne Miller, AVP Marketing, TLC Community Credit Union and Abi Noe, VP Housing Help of Lenawee.

On November 9, WLEN-FM (Adrian) hosted it’s 13th Annual Thank a Vet Day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County.

$29,617.40 was raised in 12 hours for the “Veterans Dire Need Fund” distributed through Housing Help of Lenawee. WLEN staff, local veterans’ organizations and area business people stood curbside and collected funds to support local veterans; these funds are distributed throughout the year to local veterans for assistance with rent, mortgage payments to avoid foreclosure, utility bills, rental facilities to store possessions when they are displaced, transportation stipends and for things as simple as a pair of boots to secure employment.

Again, this year TLC Community Credit Union joined WLEN with a matching funds program, matching donations to the Happy Hundred Club by 50 percent, which raised an additional $8,000 from TLC. To date over $200,000 has been raised in this event and distributed to local veterans in Lenawee County.




How to Use the Holidays to Crowdsource Blogposts for Your Radio Station

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Can you feel it? We’re in the home stretch before the holidays. Pretty soon, the snow will start falling, the record label reps will stop calling and we’ll all get more than our fill of Adam Sandler’s “Chanukah Song.”

One of the fun things about the holiday season is that it provides an opportunity to seek out content from local community members. I’ve written about how to ask guests to contribute to your radio station in the past, and usually this involves asking one person to write a single blogpost. But there’s another way to do it: You can ask multiple people to contribute to a single blogpost. To do this, pose a question that different people will answer differently. Then, compile their answers into a blogpost. For example, here’s a blogpost in which I asked contributors how they would spend $100,000 to market a podcast.

To create a blogpost like this, first identify the people in your local community that you want to pose your question to. These can be a variety of influencers in your market, including athletes, local band members, journalists, chefs, religious leaders, comedians, etc. You want to target people who have their own following in your market because you want them to share your blogpost with their fanbase.

Once you have your list, find their email addresses online and craft a short email that explains what you are doing and what question you’d like them to answer. For the podcasting blogpost above, I sent out this solicitation email:

Our founder, Fred Jacobs, has a blog that is widely read by the radio broadcasting industry. We’re working on a podcast that gathers together the input from a dozen experts about podcast marketing. We’d love to include you. Would you be willing to write a paragraph or two in response to this question:

“If you were launching a brand new podcast and you had $100,000 to spend on marketing it, how would you spend the money?”

Don’t forget to ask people for their job title, headshot, and a link to their website so that you can include these in the post.

Not everybody will respond, so it’s a good idea to ask for more answers than you need. Also, you may want to aim for a diverse group of respondents. This might mean a mixture of people with different jobs, genders, ages, ethnicities and physical locations.

Of course, the big question is, “What should we ask them?” Here are some idea starters for the holidays:

  1. What’s your favorite holiday song?
  2. What’s a great local gift to give somebody this holiday season?
  3. What’s the best gift you’ve ever received?
  4. What’s the worst gift you’ve ever received?
  5. What’s your favorite holiday recipe?
  6. What’s your favorite holiday cocktail? Provide the recipe.
  7. What’s your favorite holiday movie or TV special? Why?
  8. What’s your favorite thing about [your city] during the holidays?
  9. Tell us about a holiday tradition that you have.
  10. What do you want for Christmas this year?

Once you’ve gotten enough responses, publish your blogpost and share it on social media. Be sure to tag all of the contributors in your social media post. Also, email them the link to the published post and invite them to share it on social media as well. If they do, the post may go viral.

Because it’s easier to write a single paragraph than an entire blogpost, inviting multiple contributors is often a more effective way to crowdsource content. If your station has never enlisted local community members to be a part of its blog, give it a try this holiday season.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.




Fred Jacobs Inducted to Radio Hall of Fame

Fred Jacobs

On November 15, Jacobs Media Strategies Founder/President Fred Jacobs was inducted into the National Radio Hall of Fame at ceremonies in New York City. His inclusion recognizes his contributions to radio broadcasting over more than three decades. Fred is the first radio consultant to ever be inducted.

The MAB thanks Jackson Radio Works’ Bruce and Sue Goldsen and MAPB Chair Gary Reid for representing the MAB at the induction ceremony.

Watch Fred’s acceptance speech, with an introduction by his brother and the Vice President of Jacobs Media Strategies, Paul Jacobs:




Follow-Up: WION’s ‘Treasures for Troops’ Sends 260 Boxes to Deployed Soldiers

This is a follow-up to an article that appeared in MAB NewsBriefs two weeks ago.

In it’s fifth year of the annual event, WION-AM’s (Ionia) “Treasures for Troops” has provided Michigan Chapter #188 of the Blue Star Mothers with enough collections for more packages to go overseas than any other year since the drive began! Last year, 200 boxes went out, and before that in 2016, 188. Each year the effort has been excellent but this year, the goal of 250 was exceeded!

This year’s record mailing is to the credit of all donors, and due in part to the addition of WGLM (WION’s Sister Station promoting it in Montcalm County) and Lowell High School’s student-run radio station, WWRW helping by spreading the word on the air, and actively collecting in the High School.

The Young Automotive Group Ionia has sponsored this drive each year, and this year provided a Chevy Traverse in which to load each day’s collections and protect them from the weather in-transit. The donations were sorted at the H.O. Steele Building on M-66, and on Sunday November 18th, the Blue Star Mothers’ chapter boxed the proceeds which were then sent from the Saranac post office on Monday November 19th, making it what we believe may be a “record” day for the small town post office as well.

The Blue Star Mothers Chapter #188 of Ionia, Kent and Montcalm Counties, WION, WGLM, WRWW and Young Automotive want to thank each and everyone who signed cards and letters, donated time, money for postage or for items and encouragement!

“Its a true community effort” said Jim Carlyle, Co-Owner/Manager at WION who says, “We look forward to this drive each year, and will reach out to our radio partners and to West Central Michigan for this great cause again in 2019”.