Tag: Issue 12

FCC Wants to Expand Video Description

According to a legal advisory released by Davis, Wright, Tremaine, LLP., the Federal Communications Commission (FCC) has issued a Notice of Proposed Rulemaking (NPRM) looking to amend its video description rules to increase the amount of required video described programming as well as the number of programmers who must offer video description. Presently, ABC, CBS, Fox… read more

Michigan Radio Reporter Named Finalist for Journalist of the Year

Michigan Radio (WUOM-FM/WFUM-FM/WVGR-FM) has announced that The Detroit Chapter of the Society of Professional Journalists has named Michigan Radio reporter Lindsey Smith as a finalist for Journalist of the Year. Based in Grand Rapids, Smith is Michigan Radio’s West Michigan Reporter. Over the past year, however, she has reported extensively on the Flint water crisis, including producing… read more

Traffic Director Spotlight: Ashley Tallmadge

Ashley Tallmadge MacDonald Broadcasting, Saginaw Ashley Tallmadge is the Traffic Director for WMJO-FM, WSAM-AM, WKCQ-FM, and WSAG-FM in Saginaw. Q1: How long have you been in traffic? Ashley:  1-1/2 years. Q2: Favorite comfort food? Ashley:  Homeade coney sauce. Q3: Which Superhero would you be and why? Ashely:  Well I don’t know about superheros, but around here I have… read more

WZZM-TV Wins TEGNA Community Empowerment Award

WZZM-TV (Grand Rapids) has been awarded the Community Empowerment Award from its parent company, TEGNA Inc., during the annual TEGNA Employee Awards ceremony at TEGNA corporate headquarters in McLean, VA. “We had a tremendous year with excellent work being done every day across our company,” said Gracia Martore, president and CEO, TEGNA. “It is always… read more

Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!

By: Gary Berkowitz Berkowitz Broadcast Consulting [email protected] The Nielsen reporting process with SIP’s (station information packets) can affect your ratings. Return your SIP every book. Make sure air talents are not rushing through or not selling calls and frequency. The #1 goal is to do everything to insure listeners know who they are listening to… read more

WQON-FM/WGRY-FM (Grayling) Partner with Client to Celebrate “100 Days of Summer”

With the thought that imitation is the sincerest form of flattery, share your promotions with other broadcasters from around the state.  We’d love to hear what you’re doing!  Pictures are encouraged.  Our address is [email protected]    Paying no attention to the snow on the ground (this is Michigan, after all), April 5 was the first day… read more

MSU Student Radio WDBM-FM (The Impact) Gets New Antenna

Michigan State University’s student-run radio station WDBM-FM (88.9 The Impact) replaced their 30-year-old broadcast antenna last week at the tower site in East Lansing. Ed Glazer, General Manager of the station, said the old antenna outlasted its 15-year lifespan, but in recent years had been suffering from “diminished efficiency.” The new antenna, which cost between… read more

Reinvent Your Guest Experience: Are You IN… or OUT?

By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com “Someone will always find a way to do what you do for less expense. But people will pay more for an exceptional experience with you.” -Clark Howard Be Our Guest We purchased a house earlier this year as the culmination of a year long… read more

NABEF Announces 2016 Service to America Award Winners; Michigan Broadcaster to be Honored

On April 4, The National Association of Broadcasters Education Foundation (NABEF) announced the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C…. read more