Tag: Issue 12

WZZM-TV Wins TEGNA Community Empowerment Award

WZZM-TV (Grand Rapids) has been awarded the Community Empowerment Award from its parent company, TEGNA Inc., during the annual TEGNA Employee Awards ceremony at TEGNA corporate headquarters in McLean, VA. “We had a tremendous year with excellent work being done every day across our company,” said Gracia Martore, president and CEO, TEGNA. “It is always… read more

Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!

By: Gary Berkowitz Berkowitz Broadcast Consulting [email protected] The Nielsen reporting process with SIP’s (station information packets) can affect your ratings. Return your SIP every book. Make sure air talents are not rushing through or not selling calls and frequency. The #1 goal is to do everything to insure listeners know who they are listening to… read more

WQON-FM/WGRY-FM (Grayling) Partner with Client to Celebrate “100 Days of Summer”

With the thought that imitation is the sincerest form of flattery, share your promotions with other broadcasters from around the state.  We’d love to hear what you’re doing!  Pictures are encouraged.  Our address is [email protected]    Paying no attention to the snow on the ground (this is Michigan, after all), April 5 was the first day… read more

MSU Student Radio WDBM-FM (The Impact) Gets New Antenna

Michigan State University’s student-run radio station WDBM-FM (88.9 The Impact) replaced their 30-year-old broadcast antenna last week at the tower site in East Lansing. Ed Glazer, General Manager of the station, said the old antenna outlasted its 15-year lifespan, but in recent years had been suffering from “diminished efficiency.” The new antenna, which cost between… read more

Reinvent Your Guest Experience: Are You IN… or OUT?

By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com “Someone will always find a way to do what you do for less expense. But people will pay more for an exceptional experience with you.” -Clark Howard Be Our Guest We purchased a house earlier this year as the culmination of a year long… read more

NABEF Announces 2016 Service to America Award Winners; Michigan Broadcaster to be Honored

On April 4, The National Association of Broadcasters Education Foundation (NABEF) announced the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C…. read more

WEYI-TV/WSMH-TV Names Jamie Kagol Chief Meteorologist

WEYI-TV and WSMH-TV (Bay City/Flint/Saginaw) has announced that Jamie Kagol is joining the station as Chief Meteorologist.  He comes to the station from WFTX-TV (Fort Myers, FL), where he was Morning Meteorologist for six years.  Prior to  Fort Myers, he was as the Chief Meteorologist at KIFI-TV, the ABC station in Idaho Falls, Idaho. Welcome to Michigan Jamie!  With… read more

Pure Cuba: Michigan Radio Reporters Head to Cuba

Interest in Cuba has surged since the Obama administration’s announcement of a thaw in U.S.-Cuban relations. Tourism is up 15% since just last year, and American businesses are eyeing opportunities to build trade with the communist island nation. With this in mind, Michigan Radio is sending two journalists to Cuba to tell some of the… read more

FCC Issues Order on Multilingual EAS Alerting

On March 30, the FCC released an order on EAS multilingual alerting. In essence, the order does two things: 1. Within one year after publication in the Federal Register of a notice announcing OMB approval, EAS Participants (broadcast stations, cable systems etc.) need to inform their SECC what steps, if any, “have been or will… read more

MPRN Seeks State Capitol Correspondent

With the departure of Jake Neher for WDET-FM (Detroit), Michigan Public Radio Network (MPRN) has an opening for a State Capitol Correspondent.  The person in this position is responsible for reporting news stories for use by stations within the Michigan Association of Public Broadcasters (MAPB). The MAPB is seeking an experienced multi-platform journalist to cover the… read more