Tag: Issue 100

Oakland University’s WXOU Holds Birthday Bash

The student employees at Oakland University’s student-run radio station, 88.3 FM WXOU, celebrated the station’s its 52nd annual Birthday Bash on April 4. “This is our 52nd year of doing it,” said Drew Marczewski, the general manager of WXOU. “I believe we’ve been doing it since the station opened.” The celebration included food, free t-shirts… read more

‘Broadcasting Hope’ Campaign Seeks to Reach Broadcasters in Acute Need

Broadcasting Hope, a new industry-wide campaign from the Broadcasters Foundation of America, aims to reach broadcasters across the country with trade ads, social media and more. “We are grateful to the radio and TV trade publications for their generous support,” said Jim Thompson, President of the Broadcasters Foundation. “With their valuable help, we can make sure that every broadcaster… read more

Sales Motivators

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com This week, I thought it might be fun to share some of the sales motivators I’ve used over the years. I hope… read more

Heritage Broadcasting Will Host Opioid Epidemic Forum on April 18

Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) and Blue Cross, Blue Shield, Blue Care Network of Michigan have teamed up to shed some light on opioid issues in Northern Michigan. The 9&10 News team’s Michelle Dunaway and David Lyden will discuss the important truths and statistics with a panel of local specialists and law enforcement personal from throughout the… read more

MAB Foundation Seeks Summer Raffle Prizes

Be a winner by donating your prize for the MAB Foundation’s Summer Raffle! Do you have a big-ticket item or experience to donate to the MAB Foundation for the summer raffle? Every year at the Summer Advocacy Conference, the MAB Foundation hosts an exciting raffle drawing for MAB members and their families.  Past prizes have… read more

MSU Professors Win Top Awards for Film About Latino Lynchings

MSU Professors of Practice John J. Valadez and Carleen Ling-an Hsu will receive two top honors from the Broadcast Education Association (BEA) at its annual conference in Las Vegas. There they will be presented with the Faculty Documentary “Best of” award and the first-ever “Diversity and Inclusion Creative Award” for their WKAR/PBS film The Head… read more

‘Content’ or ‘Companionship’

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting OK, I’m going to say it. “Companionship” is more important than “Content.” Sure content is the buzzword these days but it takes… read more