In a new rule adopted by the Supreme Court, attorney advertising must include the name and contact information of at least one lawyer “responsible for the content of the advertisement.” If it is not practical for that information to be included in an ad because of size requirements, the court said, in Rule 7.2 (d), the information must appear on the firm’s website or a website the firm uses for advertising purposes.

The proposed change is aimed at addressing such situations as a sign on a building saying “1-800-LawFirm,” for example, or lawyer ads posted on social media sites. The new rule takes effect on May 1.

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