Rebecka Butcher

Sinclair Broadcast Group, Inc. announced Monday (3/14) that Rebecka Butcher has been named Vice President/General Manager of WSMH-TV (Flint). Butcher will also be responsible for oversight of providing services to WEYI-TV and WBSF-TV.

This is a return home for Butcher, who served as VP and General Manager of WEYI/WBSF from 2008-2015. She most recently served as General Sales Manager for Adams Outdoor Advertising.

She spent 17 years at WEYI/WBSF, joining the stations in 1998 as an Account Executive and quickly moving up the ranks, serving as Local Sales Manager and General Sales Manager before being elevated to VP and General Manager in 2008.

In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Broadcast said, “Rebecka is well-respected with deep relationships in the community. She is a strategic thinker with a history of strong sales and business development, and we are thrilled Rebecka has returned home to lead the team in Flint.”

Butcher has been recognized with honors from Billboard Insider and Flint’s Woman 2 Woman Magazine. She serves on several local boards, including Mid-Michigan Crime Stoppers and Chesaning Schools of Education. She holds degrees from Baker College in Owosso, MI and Delta College in Saginaw, MI.

“My motto has always been, hope is not a plan, put your strategy in front of you and follow your roadmap to success,” Butcher said. “I’m excited to return and help build the roadmap to continue to grow the success of these stations.”

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