Sinclair Appoints Jennifer Rieffer as Flint VP/GM

Jennifer Rieffer

Sinclair Broadcast Group, Inc. announced that Jennifer Rieffer has been promoted to Vice President/General Manager for WSMH-TV (FOX) in Flint, effective August 3. She also will oversee Sinclair’s provision of services to WEYI-TV (NBC) and WBSF-TV (CW) under joint sales agreements.

Rieffer is currently Vice President/General Manager of WDKY-TV (FOX) in Lexington, Ken.

The announcement was made by Rob Weisbord, President of Broadcast and Chief Advertising Revenue Officer, who said, “We are fortunate Jennifer has been a part of the Sinclair family for 25 years and counting. While we know Lexington will surely miss her, we are excited about the opportunities she can create for us in Flint, Michigan.”

Rieffer succeeds Chad Conklin, who in April was named GM of KOMO-TV and KUNS-TV, Sinclair’s stations in Seattle, Wash..

“Sinclair has provided me the opportunity to advance my career time and time again over the course of the last 25 years,” commented Rieffer. “I am excited and energized for my newest chapter in Flint. I look forward to working with the team, continuing the history of success they have achieved in the market.” Ms. Rieffer began her career at WDKY-TV Lexington in 1995 as a traffic assistant. She subsequently held roles including Local Sales Assistant, Marketing Consultant, Sales Promotions Manager, and Sales Manager before being promoted to Vice President/General Manager in 2018. Ms. Rieffer holds a Bachelor of Science from Morehead State University.