With scissors in hand, Laurie Peters gets ready to cut the ribbon while Bob Peters (in blue) looks on!

On June 7, a ribbon-cutting ceremony was held in Mt. Pleasant to officially mark the launch of a new WMMI-AM and its new companion FM translator.

The ceremony was held at Mountain Town Station and included an appearance by Michael Patrick Shiels, host of Michigan’s Big Show, which is heard on the station.  The event was hosted by the Mt. Pleasant Area Chamber of Commerce.

Owned by Bob and Laurie Peters’ Latitude Media, the all-talk format was launched along with the companion FM translator in late February.