On September 7, the lowest unit rate window for the upcoming November election went into effect. During this window, broadcasters cannot charge candidates any more for advertising than the broadcaster’s Lowest Unit Rate for advertising time of the same class run during the same daypart.

MAB’s Washington legal counsel David Oxenford posted an articlereminding broadcasters of some of the details of the Lowest Unit Charge computations. That article is available here: https://www.broadcastlawblog.com/2018/09/articles/broadcasting-and-cable-political-window-begins-september-7-for-november-elections-a-refresher-on-the-fccs-lowest-unit-charge-rules/.

A reminder to member stations that David Oxenford is available free-of-charge to answer your questions.  Please contact the MAB at 800.968.7622 (1-800-YOUR-MAB) for contact information.