NAB’s SmartBrief is reporting radio industry leaders and government agencies are putting the pressure on Apple to activate FM chips in its IPhones to provide critical information to the consumers during emergencies. “Apple portrays itself as cutting edge and consumer friendly, we think it just makes good business sense to have a public service ethic that allows people to access local radio stations,” says National Association of Broadcasters Executive Vice President Dennis Wharton.
The latest push on Apple follows a decision in January by Samsung to unlock the FM chip on their devices. Samsung joined LG, Motorola and Alcatel, companies that have already allowed their users access to FM radio through the NextRadio app. The app uses a phone’s FM chip to access local radio stations.