Mark your calendars to spend “Third Thursdays with the MAB” each month. Webinars are free to MAB members and all are archived for later viewing. Questions? Contact Jacquelen Timm at 1-800-YOUR-MAB or [email protected]. January 16, 2020 | 1:00 – 2:00 p.m. “2020 Election Cycle FAQ” with Pat McGee and Trevor Heaton, Katz Media Primary Season is almost upon us: what’s the forecast for the 2020 election cycle? Register HERE. January 16, 2020 | 3:00 – 4:00 p.m. “2020 Election: Making Local Reporting Resonate” with Emily Lawler, Public Interest Reporter, MLive You might not be in line for a one-on-one with President Donald Trump or have a reporter embedded with his challenger. But in an era of viral video clips and allegations of “fake news” flying, local reporters play an important role in covering presidential elections. Tune into this webinar for tips and tricks on making the most of candidate visits, keeping a pulse on which way people are leaning in your area and finding the election stories that make your audience tick. MLive.com political reporter Emily Lawler has covered elections in Michigan for eight years. Register HERE. January 29, 2020 | 3:00 – 4:00 p.m. “Getting into the Weeds on CBD Advertising” with Fletcher, Heald & Hildreth In 2018, Congress enacted a new Farm Bill which decriminalized certain hemp products. As directed by that Bill, the US Department of Agriculture in 2019 published interim rules on the “Establishment of Domestic Hemp Projects” adopting a national regulatory framework for hemp production and inviting the states to create their own hemp and hemp-derived CBD laws. This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of CBD-based products. With so much growth (…get it?) broadcasters are clamoring to know if they can accept advertising for CBD-based products. To answer these questions, Fletcher, Heald, & Hildreth’s Frank Montero, Dan Kirkpatrick, and Seth Williams will present a webinar to unpack the new rules, the dos and don’ts and to guide broadcasters through the weeds (ahem…). Tune in on Wednesday, January 29, at 3:00 PM Eastern Time. Register HERE. February 20, 2020 | 1:00 – 2:00 p.m. “Re-Building Trust” with Kevin Benz, i-Media Strategies How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We’ll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we’ll identify four key questions we can ask in order to avoid joining the journalism “wall of shame.” Register HERE. April 16, 2020 | 1:00 – 2:30 p.m. “Political Refresher” with David Oxenford, Wilkinson, Barker, Knauer LLP 2020 is bound to be a very active year for political broadcasting. Who do you have to sell advertising time to? How much can you charge? What paperwork do you need to retain? Who is watching what you do, and what issues are likely to arise in the coming election? These issues and more will be addressed in a live webinar! Register HERE. May 21, 2020 | 1:00 – 2:00 p.m. “Working with agencies more effectively” with Emmie Musser, Güd Marketing Register HERE. May 21, 2020 | 3:00 – 4:00 p.m. “21st Century Leadership – How to cultivate leadership in today’s workplace” with Jeff Butler, Generation Workplace Expert Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it’s imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement. Register HERE. June 18, 2020 | 1:00 – 2:00 p.m. “Trends in Local Sales of OTT Advertising” with Jack Zavoral, Local Media Association This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space. Register HERE. July 16, 2020 | 1:00 – 2:00 p.m. “Digital and Social Media Issues” with David Oxenford, Wilkinson Barker Knauer, LLP As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions. Register HERE. July 16, 2020 | 3:00 – 4:00 p.m. “It’s not just selling more digital … it’s understanding how to sell against it” with Derron Steenbergen, Swagger Institute We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line. Register HERE. August 20, 2020 | 1:00 – 2:00 p.m. “What It Takes to Walk on to a Film Set Strong” with Mark Adler, Michigan Production Alliance What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU! Register HERE. September 17, 2020 | 1:00 – 2:00 p.m. “How to Give Your National Superstars Home Court Advantage” with Kipper McGee, Media Brandwith Strategies Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local ‘team’. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! Register HERE. October 15, 2020 | 11:00 a.m. – 12:00 p.m. “Writing and Speaking for Broadcast” with Joe Little,KNSD-TV (San Diego) Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn’t sound like we’re reading a newspaper out loud, which is awful. Register HERE. November 19, 2020 | 1:00 – 2:00 p.m. “So … what does the election mean?” with David Oxenford, Wilkinson Barker Knauer, LLP Register HERE.