Mark your calendars to spend “Third Thursdays with the MAB” each month. Webinars are free to MAB members and all are archived for later viewing. Questions? Contact Dan Kelley at 1-800-YOUR-MAB. June 18, 2020 | 1:00 – 2:00 p.m. “Trends in Local Sales of OTT Advertising” with Jack Zavoral, Local Media Association This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space. Register HERE. July 16, 2020 | 1:00 – 2:00 p.m. “Digital and Social Media Issues” with David Oxenford, Wilkinson Barker Knauer, LLP As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions. Register HERE. July 16, 2020 | 3:00 – 4:00 p.m. “It’s not just selling more digital … it’s understanding how to sell against it” with Derron Steenbergen, Swagger Institute We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line. Register HERE. August 20, 2020 | 1:00 – 2:00 p.m. “What It Takes to Walk on to a Film Set Strong” with Mark Adler, Michigan Production Alliance What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU! Register HERE. September 17, 2020 | 1:00 – 2:00 p.m. “How to Give Your National Superstars Home Court Advantage” with Kipper McGee, Media Brandwith Strategies Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local ‘team’. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! Register HERE. October 15, 2020 | 11:00 a.m. – 12:00 p.m. “Writing and Speaking for Broadcast” with Joe Little,KNSD-TV (San Diego) Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn’t sound like we’re reading a newspaper out loud, which is awful. Register HERE. November 19, 2020 | 1:00 – 2:00 p.m. “So … what does the election mean?” with David Oxenford, Wilkinson Barker Knauer, LLP Register HERE.