Mark your calendars to spend “Third Thursdays with the MAB” each month throughout 2018. Webinars are free to MAB members. Questions? Contact Jacquelen Timm at 1-800-YOUR-MAB or [email protected].


January 17, 2019 | 1:00 – 2:00 p.m.
“On the Spot” sales topic with Paul Weyland

In this interactive session, Local Direct Specialist Paul Weyland talks to Account Executives, Production People and Promotions about how to come up with Genius Creative Ideas whether you’re a Creative Genius or not. Once your local client is convinced beyond a shadow of a doubt that your plan for their success is better than their plan, they’ll hold your hand and let you lead.  Once Paul shares his Creative Strategy, he’ll open up the conversation to you. Submit any Product/Service Category you’d like, and Paul will come up with a long-term creative idea “On the Spot.” You’ll learn lots of great new things you can share with clients immediately. And because this is a Paul Weyland session…you’ll be thoroughly entertained while you’re learning.

Register here.


February 21, 2019 | 1:00 – 2:00 p.m.
“Dealing with Consumer Anxiety about Fake News” with Esther Thorson (MSU)

Learn how Local News Professionals Can Help People Cope with “Fake News”

Register here.


April 18, 2019 | 1:00 – 2:00 p.m.
“Updating Website TOS Agreements” with Wilkinson Barker Knauer, LLP

Description to come

Register here.


May 16, 2019 | 1:00 – 2:00 p.m.
“You Are Doing It Wrong” programming with Kevin Robinson

Programmers of all skill sets will come away with a solid foundation for their future as Kevin shares what he has learned after 38 years in the business, including the latest in digital measurement.

Register here.


June 20, 2019 | 1:00 – 2:00 p.m.
“TBD-Engineering Topic” with Jeff Welton, Nautel

Description to come

Register here.


July 18, 2019 | 1:00 – 2:00 p.m.
“Chief Operator Rules” with Larry Wilkins, Alabama Broadcasters Association

FCC Rule 73.1870 outlines the requirements of the Station’s Chief Operator. It indicates that “the licensee of each AM, FM, TV or Class A TV broadcast station must designate a person to serve as the station’s chief operator”.

In this presentation we will cover the following items:

  • What is a “Chief Operator”
  • Chief Operator agreements
  • Responsibilities of the Chief Operator
  • Overview of the “Station Log”
  • Sample Station Log

 

Register here.


September 19, 2019 | 1:00 – 2:00 p.m.
“What the future sales team looks like and how you can prepare?” with Laurie Kahn, Media Staffing Network

What the sales teams of the future looks like:

  • Who does what?
  • How do you pay them?

More detailed plans on what a team sales approach would look like, who would benefit, ideas on how to compensate and why clients like this plan. This session will help employers better understand how to grow a team organically and use each person to their best skills

Register here.


October 17, 2019 | 1:00 – 2:00 p.m.
“Scarce Talent: Recruiting and Hiring Better Salespeople” with Chris Lytle

To manage productively, you must hire effectively. During this fast-paced, highly detailed webinar, you’ll learn:

  • The #1 reason you can’t find good people
  • The importance of hiring A players
  • Two things you must know about A players
  • Why sales managers tend to make lousy interviewers· Quit making this deadly hiring mistake
  • The 3 components of a well-rounded hiring decision
  • The question to ask the candidate before he or she sits down
  • The #1 mistake sales managers make when reading resumes
  • Breaking down the hiring process in to 7 repeatable steps
  • Why you must ask these two embarrassing interview questions
  • Getting referrals to give you a referral

Register here.


November 21, 2019 | 1:00 – 2:00 p.m.
“Political Webinar” with David Oxenford

Description to come

Register here.