2019 Lifetime Achievement Award Honorees

Bruce and Sue Goldsen are the owners of Jackson Radio Works Inc., licensee of News/Talk 970 & 101.5 WKHM, Jackson’s Hit Music/K-105.3, ESPN Radio 101.9 FM (WKHM-FM HD-2) and 95.9 The Power Cow/1450 AM WIBM in Jackson. They purchased the stations in 1997.

In June 2000, Bruce and Sue formed Goldsen Broadcasting, licensee of WCFX-FM (Clare/Mt. Pleasant). They sold the station in November 2003. Prior to ownership, the Goldsens managed WABJ-AM/WQTE-FM (Adrian) and WMXE-FM (Hudson/Hillsdale). Bruce also served as Interim General Manager and consultant for NPR member station WDET-FM (Detroit) from 2007 to 2010.

Bruce and Sue are both Past Chairs of the Michigan Association of Broadcasters and have both been inducted into its Hall of Fame. Both are also Past Chairs of the MAB Foundation. Bruce is an NABPAC trustee and is currently in his second two-year term as the Michigan representative to the NAB Radio Board, having previously served six years from 2003-2009. He currently serves as the 2nd Vice-Chair of the Radio Board Executive Committee.

Sue has served on the Jackson Chamber Board of Directors and Junior Achievement of the Michigan Edge Board of Directors. She sits on the RAB Small Market Advisory Committee, has served on the NAB Small and Medium Market Radio Committee, chaired the NAB Sales Advisory Committee and served on the NAB Radio Show Steering Committee.

Bruce began his broadcast career on-the-air and served as Program Director for WINE-AM (Danbury, Conn.); WTFM-FM (Kingsport/Johnson City/Bristol, Tenn.); and WIVY-FM, now WXXJ-FM (Jacksonville, Fla.).

Bruce and Sue are very active in Rotary. They have traveled abroad to do volunteer work and work with the Rotary Youth Exchange program. Sue is a member of the Global E-Club. She was 2016-17 Governor for Rotary District 6400 in southeast Michigan and southwest Ontario, including the cities of Detroit and Windsor. Bruce is a member and Past President of the Rotary Club of Adrian. He was 2008-2009 Governor for Rotary District 6400 and past president of the Adrian Morning Rotary Club. Bruce chaired the Central States Rotary Youth Exchange summer conference for six years. Bruce and Sue, the Adrian Morning Rotary Club’s charter president, served as Co-Chairs for five Rotary District 6400 Conferences and the 2015 Rotary Zones 28/29 Institute.

Bruce and Sue have been honored with the Lenawee County Chamber of Commerce Maple Leaf Award, (2002), the Greater Jackson Chamber of Commerce Small Business Person of the Year Award, (2003) and the Lenawee United Way and Volunteer Center’s Stubnitz Award for community service (1997). Sue is a past recipient of the Athena Award (1994).

Bruce and Sue met while attending Western Connecticut State University and working at the campus radio station, WXCI-FM, where both served as General Manager and are life members. Bruce earned his BA in Communication & Theatre Arts while Sue graduated with a BS in Business. Bruce was presented the WCSU Distinguished Alumni Award in 2005 and Sue honored that achievement by establishing the Bruce I. Goldsen Radio Scholarship at WCSU.

Bruce and Sue divide their time between Michigan, Connecticut and Florida. Their son David is a 2008 Michigan State University graduate, married to his middle school sweetheart, Nicole, with one adorable daughter, Avery, and resides in New York City.