In 1989, the MAB began the tradition of honoring individuals for their outstanding careers with the Lifetime Achievement Award. The highest honor bestowed by the MAB, Lifetime Achievement Award recipients are Michigan broadcast pioneers who have dedicated the majority of their professional careers to broadcasting in the state of Michigan and have distinguished themselves through a lifetime of service as a top manager or owner through excellence in broadcasting in state, national or international industry leadership; service on the MAB, NAB or other industry organizational boards; community involvement; and industry innovation. Click here for the Lifetime Achievement Award nomination form.