Fred Baumgartner, Director of Next Generation Broadcast Implementation, Sinclair Broadcasting

Everything Fred Baumgartner Knows About ASC 3.0 and the Dallas Project

NextGen Broadcasting is both TV as we know it and a major departure. There are many equally authentic understandings. Next Gen is seemingly everything – mobile, OTT-OTA, Ultra High Definition, Digital Ad Insertion, even radio and someday, maybe, virtual reality. Most important is that NextGen is “extensible.” So flexible that all but a tiny piece can be reinvented and repurposed at will. From under the hood to the top-level business plans and opportunities that are beginning to redefine broadcasting; this presentation looks at how the pieces fit together, and specifically how ONEMedia and a consortium of broadcasters are reimagining and in fact building out the next generation of broadcast.