Everything Fred Baumgartner Knows About ASC 3.0 and the Dallas Project
NextGen Broadcasting is both TV as we know it and a major departure. There are many equally authentic understandings. Next Gen is seemingly everything – mobile, OTT-OTA, Ultra High Definition, Digital Ad Insertion, even radio and someday, maybe, virtual reality. Most important is that NextGen is “extensible.” So flexible that all but a tiny piece can be reinvented and repurposed at will. From under the hood to the top-level business plans and opportunities that are beginning to redefine broadcasting; this presentation looks at how the pieces fit together, and specifically how ONEMedia and a consortium of broadcasters are reimagining and in fact building out the next generation of broadcast.