Selling with Post COVID Consumer Research

What business doesn’t want to see what’s on consumers’ minds regarding planned purchases in 2022? LBS Research provides incredible market-based insights that you can share with your clients and prospects.  Make this a part of your ongoing appointment-setting program that will get you breakthrough results for more long-term sales!

 

Gary Moore, President
Local Broadcast Sales

Gary Moore is President and co-owner of Insight Edge, Inc. and Local Broadcast Sales and has worked with more than 3,000 broadcast, print, and digital media companies and retailers nationwide. He partners with media companies in professionally developing leaders and sales teams to integrate traditional media with digital solutions to build new revenue, increase market share, improve communication, and enhance strategic services.

Progressive ad leaders and sales professionals rely on Gary’s weekly newsletter and marketing services for advertiser-focused consultative selling intelligence. He is also a founding instructor and consultant for www.localbroadcastsales.com.  Gary has over 40 years of advertising sales and leadership experience and has successfully led and had day-to-day responsibility for traditional and digital ad sales teams

Eric Moore, Vice President
Local Broadcast Sales

Eric Moore is the vice president and chief financial officer of Insight Edge, Inc., a consulting and training company that he co-founded in 1999. In 2014, he became co-owner of Local Broadcast Sales and serves thousands of TV and Radio station sales teams across the US on a daily basis.

With LBS, Eric has overseen and implemented enhancements to LBS’ already industry-leading services including Ad Intel, The BEST Program, LBS Research, LBS 2nd Tuesday Webinars, and LBS’ extensive COVID-19 Selling Series that provided guidance for broadcast sellers during the COVID outbreak and continues to do so as local businesses reopen across the nation.