Powering Up Alexa
With over 56.3 million smart speakers expected to ship in 2018, the voice user experience is quickly becoming part of our lives. Many broadcasters are finding that their audience have already found them on these platforms. In what ways can broadcasters utilize the power of this technology to engage their audiences in new ways capitalizing on the renewed rise in at-home listening? Attendees will leave this session with an understanding of the tools and techniques needed to engage audiences on these platforms.