Jonathan Ashford, Chief Operating Officer
Spectrum Health United and Kelsey Hospitals

Jonathan Ashford is the chief operating officer for Spectrum Health United and Kelsey hospitals. Ashford was previously the chief operating officer and ethics and compliance officer of the Palms of Pasadena Hospital, a 307-bed acute care hospital in St. Petersburg, Florida. He also previously served as interim chief operating officer and assistant administrator at Largo Medical Center in Largo, Florida. Ashford received his undergraduate degree from Grand Valley State University, before getting his Master of Science degree from Villanova University in Philadelphia, Pennsylvania. He also has a Doctorate in Health Administration from the University of Phoenix.

Session: “The Health of Michigan: A Broadcasters Guide


Kevin Benz

Lauded as a media trailblazer and innovator – Kevin’s career in journalism, marketing and sales informs his leadership, performance and skills coaching. He understands the challenge of excellent performance under tight deadlines. Beyond his long experience in the field, Kevin Benz is well-known as an inspiring, engaging speaker, coach, marketing consultant and professional media trainer. He’s presented to thousands of industry leaders and mentored hundreds one-on-one while working with the Poynter Institute; the Radio Television Digital News Association (RTDNA); the Kneeland Project for Responsible Journalism and many other related organizations. Kevin is former Chairman of the RTDNA; a Poynter Institute leadership fellow and visiting faculty member; a Carole Kneeland Project fellow, trainer, and member of their Board.

Session 1: “Covering More…With Less
Session 2: “5 Ways to Love Your Work Again (and maybe your newsroom)


Brian Calley, President and CEO
Small Business Association of Michigan

As President and CEO of the Small Business Association of Michigan, Brian is able to put his passion for Michigan’s small businesses to work. He also serves as a Director of a publicly traded community bank and sits on the Board of Directors of Special Olympics Michigan, Disability Rights Michigan and the Autism Alliance of Michigan and as a Trustee of Oakland University. Calley had the honor of serving as Michigan’s 63rd Lieutenant Governor from 2011-2018. During that time, he played an integral role in Michigan’s comeback in partnership with Governor Rick Snyder. Calley was the driving force behind two historic tax reforms that were the catalyst for significant private-sector job growth in Michigan. During his tenure, more than 555,000 jobs were created and Michigan saw the lowest unemployment rate in nearly two decades. As Michigan’s lieutenant governor, he also spearheaded regulatory reform, infrastructure improvement and employee engagement efforts.

Session: “Michigan Economic Outlook: What’s Ahead for the State and What Broadcasters Should Know


Chris Fleming, Executive Vice-President
El Dorado Broadcasters

Chris Fleming is the Executive Vice President of El Dorado Broadcasters, with radio stations serving the markets of Victor Valley, California and Yuma, Arizona. He serves as the General Manager of both operations, and the editor in chief of and  From 2017-2020, Mr. Fleming was Executive Vice President and General Manager for Neuhoff Media in Lafayette, Indiana. He previously served as the Chief Revenue Officer and General Manager for Ramar Communications, from 2007-2017. He oversaw operations and revenue development for 23 Radio and TV stations, 16 Web products, and various other business ventures in Texas and New Mexico. He also served as the General Manager for the company’s seven radio stations and the company’s digital agency. Chris is certified as an expert in media and marketing by the RAB. He is a graduate of the NAB’s Executive Development Program at Georgetown University and serves on the RAB’s Small Market Advisory Committee.  He was named one of Radio Ink’s Best Managers In Radio in both 2020 and 2021. Also in 2001 Chris wrote and published a book on selling titled Yes…. I’m A Salesman: You Can Be, Too.

Session: “The Digital Demand – How Your Station Can Meet and Create Need


Elizabeth Hertel, Director
Michigan Department of Health and Human Services

Elizabeth Hertel is the director of the Michigan Department of Health and Human Services. Previously, she was Senior Chief Deputy Director for Administration, where she oversaw External Relations and Communications, Financial Operations, Legislative Services, Legal Affairs, Policy & Planning, Strategic Integration, Organizational Services, Workforce Engagement and Community and Faith Engagement. Hertel joined the Michigan Department of Community Health (MDCH) in 2013 as the senior assistant for Policy and Planning, and in February 2014, was appointed director of Policy and Planning. Following the merger of the Departments of Community Health and Human Services into MDHHS in 2015, Hertel served as senior deputy director for Policy, Planning and Legislative Services. In October 2016, she left that position to serve as director of Michigan Advocacy for Trinity Health and returned to MDHHS as the Chief Deputy of Administration in February 2019.

Session: “The Health of Michigan: A Broadcasters Guide


Binnu Palta Hill, MBA, Assistant Dean and Chief Diversity and Inclusion Officer
Wisconsin School of Business, University of Wisconsin-Madison

Binnu Palta Hill has spent the last 24 years in the UW System teaching, consulting and designing programming that enhances inclusion by leveraging strategic leadership and organizational cultural dexterity. Since 2008, she has led The Office of Diversity and Inclusion at the Wisconsin School of Business where she works closely with the Dean to develop a diversity, equity and inclusion strategy with the goals of enhancing diversity among students, faculty and staff, and fostering an inclusive culture. A distinguishing factor in her approach is the combination of academic research and lived experience to dissect core issues related to identity differences. This approach is apparent in the Diversity Lunch and Learn Series she founded in 2010. Ms. Hill also teaches inclusive leadership in the Wisconsin MBA Programs.

Session: “Enhancing Employee Engagement, Innovation and Performance through Inclusive Leadership


Karl D. Lahm, P.E., Principal
Broadcast Transmission Services, LLC

Karl Lahm formed Broadcast Transmission Services, LLC, to offer part‐time transmission system consulting services to US broadcasters, following his retirement in June 2018 from 19 years with Univision, where he was the Director, RF Systems Engineering, for the company’s local TV and radio stations. Now residing Up North at Torch Lake, he is a Michigan Tech electrical engineering graduate and grew up in Muskegon. Prior to joining Univision, he was the principal AM‐band transmission systems engineer for the US International Broadcasting Bureau, the parent of the Voice of America and other US government international broadcasting services.

Karl was a broadcast regulatory consulting engineer in the Washington, DC area from 1981 to 1992, is a Registered Professional Engineer, and has presented numerous technical papers on broadcast transmission facilities at industry conferences.

Session: “Using RF Filter, Line, and Antenna Sweep Measurement Data in FM & TV


Mark Levy, President and Co-Founder
Revenue Development Resources (RDR)

Described as a dynamic “value-packed” public speaker, “fabulous sales trainer and motivator,” and resource of “thousands of tips and approaches that always pay dividends,” Mark Levy has 35+ years of experience and expertise in growing organizations’ teams, profits and impact. As President and Co-Founder of Revenue Development Resources (RDR), Mark is a widely-known and highly-respected public speaker, sales and management trainer and coach, and business development consultant.

Mark’s abilities to coach, train and entertain, have led him to present to hundreds of audiences.

Session: “Management vs. Leadership: The Differences, and How to be Good at Both


Lori Lewis, Founder
Lori Lewis Media

Lori has an extensive background with broadcasters including VP Social Media with Cumulus Media, VP Social Media with Westwood One, VP, Social Media & Digital Audience Growth with Jacobs Media, Director of Social Media and Digital Fan Growth with Midwest Communications, and Brand Marketing Manager with iHeartMedia. Lori is also co-creator of “The Internet Minute.”

Session: “Engagement Matters More than Anything Else


The Reinvention PRO™

Jim Mathis is a bestselling author, International Platform Certified Speaking Professional (IPCS), Certified Speaking Professional (CSP), a Certified Speaker & Trainer with the international John Maxwell Team (CJMT) and executive consultant. He has been writing, speaking, training, and consulting for over 40 years internationally. Jim helps business leaders who want to reinvent their organizations in challenging economies. Some of the clients he has worked with include broadcasters in twenty states as well as numerous other communications, financial, health care, and energy clients. He is President of Reinvention Nation, LLC, based in St. Augustine, Florida, and author of the bestselling book, “Reinvention Made Easy: Change Your Strategy, Change Your Results,” as well as “Reinvention 101: Bold Ideas on Reinvention.”

Session 1: “Reinvent Your Sales Value
Session 2: “The Unequivocal Laws of Sales


Eric Moore, Vice President
Local Broadcast Sales

Eric Moore is the vice president and chief financial officer of Insight Edge, Inc., a consulting and training company that he co-founded in 1999. In 2014, he became co-owner of Local Broadcast Sales and serves thousands of TV and Radio station sales teams across the US on a daily basis.

With LBS, Eric has overseen and implemented enhancements to LBS’ already industry-leading services including Ad Intel, The BEST Program, LBS Research, LBS 2nd Tuesday Webinars, and LBS’ extensive COVID-19 Selling Series that provided guidance for broadcast sellers during the COVID outbreak and continues to do so as local businesses reopen across the nation.

Session: “Selling with Post COVID Consumer Research


Gary Moore, President
Local Broadcast Sales

Gary Moore is President and co-owner of Insight Edge, Inc. and Local Broadcast Sales and has worked with more than 3,000 broadcast, print, and digital media companies and retailers nationwide. He partners with media companies in professionally developing leaders and sales teams to integrate traditional media with digital solutions to build new revenue, increase market share, improve communication, and enhance strategic services.

Progressive ad leaders and sales professionals rely on Gary’s weekly newsletter and marketing services for advertiser-focused consultative selling intelligence. He is also a founding instructor and consultant for  Gary has over 40 years of advertising sales and leadership experience and has successfully led and had day-to-day responsibility for traditional and digital ad sales teams

Session: “Selling with Post COVID Consumer Research


Gary Olson, Broadcast Technology Designer & Project Executive
GHO Group, LLC

Gary Olson is a broadcast technology designer and project executive specializing in the transition from traditional media technology and workflows to computer and network centric IP and File technologies and workflows.  Gary is considered a thought leader and technology expert in the broadcast industry. He is an active consultant in IP based broadcast design.

Gary’s career spans a number of changes in the broadcast industry.   His projects cover a broad spectrum that include designing new television networks in the US and internationally, setting up satellite transmission facilities, inventing new solutions for broadcast and leading the evolution in the convergence of video and data with the transition to IP.  He has a US Patent in streaming media.

Session: “Facility Updating – The Move to IP and ATSC3.0


Joshua Phelps, Creative Director and Producer
Arland Communications

A creative with a business mindset, Joshua uses his talent and passion for the creative process to make obscure concepts into powerful stories. With a marketing degree from Butler University’s Lacy School of Business, Joshua guides the strategic direction of his work to achieve his client’s business goals, evidenced by his awards and Regional Emmy Nominations as both a Producer and Editor. In his work at Arland Communications, Joshua has worked as a Director, Producer, Editor, and DP across the United States and internationally in Europe and Asia. His projects range from broadcast TV commercials to features and content for Fortune 500 companies.
As an undergraduate, Joshua founded a design & video business, which was later acquired by Arland Communications when he joined the team in 2013. In his free time Joshua spends his time outdoors and in the workshop, tinkering with his next project. He takes on every new adventure – at work or at play – with his partner Maggie, and their two sons.

Session: “Creating Better Video 101: No Matter Who you Are or What Tools you Have


Jeff Schmidt, Senior Vice-President, Professional Development
The Radio Advertising Bureau

Jeff Schmidt became an salesperson with the Midwest Family Broadcast Group in the 80s. Jeff has been “on the air”, on the streets as a successful seller, and has spent years inspiring teams as sales manager. He rose through the ranks as sales manager, market manager, and regional vice president and has served in various sales roles and organizations in his 30+ years in radio.

As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all RAB’s training services and works with the industry’s leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based integrated marketing and sales efforts.

Session: “The Seven Steps of Selling Success


John Shaski, Government Relations Officer, Sparrow Health System

John Shaski serves as the Government Relations Officer for Sparrow Health System and has represented their views before the state and federal legislatures, various departments, and local units of government for over 13 years. Prior to joining Sparrow, John was employed as a Chief of Staff in the Michigan House of Representatives and as a Legislative Advisor in the Michigan Senate. He holds a B.S. in Management from Davenport University. John is involved in several community organizations and serves as the Chairman on the Capitol Region Airport Authority Board of Directors; a member of the 340B Health Political Affairs Committee (Washington, D.C.); and is a member of the Rotary Club of Lansing, and serves on the Rotary Club of Lansing Foundation Board of Directors.

Session: “The Health of Michigan: A Broadcasters Guide


Ruthie Sudderth, Senior Vice President, Public Affairs and Communications
Michigan Health & Hospital Association

Ruthanne Sudderth serves as the vice president of the MHA Public Affairs division and is responsible for the day-to-day oversight of all of the association’s communications-related activities. She also manages the association’s efforts to help hospitals comply with the Affordable Care Act, focusing on community health needs assessments, health insurance exchange activity, Medicaid expansion and more. Sudderth joined the MHA in 2008 and worked for two years in the Public Affairs division handling communications projects for the association’s Advocacy, Policy and Patient Safety Organization work. She then spent several years managing communications and strategy for the Patient Safety Organization while simultaneously helping hospitals understand and implement key elements of the Affordable Care Act. In 2014, Sudderth assumed the leadership role in the Public Affairs division while maintaining her work on health reform-related efforts.

Session: “The Health of Michigan: A Broadcasters Guide


Kayla Sullivan, Public Relations and Social Media Influencer
Digital Media Specialist, Oklahoma House of Representatives

Kayla Sullivan is currently a Public Relations professional and social media influencer in Oklahoma City, Oklahoma. She works as a Digital Media Specialist for the Oklahoma House of Representatives and does brand work for companies across the country on TikTok and other similar platforms. You may have seen one of her viral “mom reports” on international, national and local media outlets.  Kayla is an Indianapolis native and was a broadcaster in Indiana for most of her career. In 2017, Kayla won a first place Indiana Broadcasters Association award for one of her reports at WLFI. She also served on the Young Professionals Board for the Indiana Broadcasters Association. She served as the State Capitol Bureau television reporter for FOX59 and CBS4 in Indianapolis, Indiana

Session: “Finding Light in Dark Times in Journalism


Jeff Welton, CBRE, Regional Sales Manager, Central US..

Jeff has been with Nautel for over 29 years, the first 17 of which were spent in field service and technical support positions, as well as assisting Engineering with design review of new products and improvement of existing systems. Since moving to Sales in 2007, Jeff keeps finding ways to get his hands dirty and can frequently be found assisting in the install of a transmitter he’s sold, as well as performing several site inspections every year, along with the occasional repair. Recipient of the SBE’s James C. Wulliman Educator of the Year Award for 2018, Jeff writes several articles and performs presentations every year on the topics of lightning protection, grounding, transmitter site safety and various other subjects of interest in the broadcast engineering field, as well as being a contributor to the 11th edition, NAB Engineering Handbook, authoring the chapter on Facility Grounding Practice and Lightning Protection, among others.

Session: “What you Need to Survive in a Virtualized World