Click here to register to attend the #MABshow – Just $25 for MAB Members

The #MABshow is a 2-day event held annually in Lansing, Michigan. However, with the safety of our attendees in mind, we are shifting to a digital on-line show for 2022.

Note: Sessions are subject to change.  More speakers, sessions and session descriptions are coming!

Wednesday, March 2, 2022


9:15 a.m. – 10:15 a.m.
| Concurrent Sessions

  • Breaking News Roundtable [News]
    TBA
  • Selling with Post COVID Consumer Research [Sales]
    with Gary Moore, Eric Moore, Local Broadcast Sales
  • OTA Reception [Engineering via SBE Ennes Workship]
    with Fred Baumgartner, CPBE, CBNT, Trustee Ennes Education Foundation Trust;
    Javier Ruano, Telecommunications Engineer and Televes USA

10:45 a.m. – 11:45 a.m. | Concurrent Sessions

  • Breaking News Best Practices [News]
    TBA
  • Reinvent Your Sales Value [Sales]
    with Jim Mathis, IPCS, CSP, CJMT, MDIV – The Reinvention PRO™
  • “Drone Benefits in the Broadcasting Industry” [Engineering via SBE Ennes Workshop]
    with Phil Larson, VP, Airborne Division, QForce

12:00 p.m. – 12:30 p.m. | Single Session

  • “An Introduction to ‘Minutes,’ a Newsroom Tool from Michigan Radio” [News]
    with Brad Gowland and Dustin Dwyer, Michigan Radio

12:45 p.m. – 2:15 p.m. | Single Session

  • MPRN News Directors Meeting [By Invitation Only]

1:00 p.m. – 2:00 p.m. | Single Session

  • “Ransomware” [Engineering, Management]
    with Steve Murphy, VP, ARG

2:15 p.m. – 3:15 p.m. | Single Session

Thursday, March 3, 2022


9:15 a.m. – 10:15 a.m.
| Concurrent Sessions

10:15 a.m. – 11:00 a.m. | Single Session

  • The Health of Michigan: A Broadcasters Guide [News, Management]
    with Jonathan Ashford, Chief Operating Officer, Spectrum Health United and Kelsey Hospitals;
    Elizabeth Hertel, Director, Michigan Department of Health and Human Services;
    Dr. Frank McGeorge, MD, Health Reporter, WDIV-TV and with Henry Ford Hospital;
    Ruthie Sudderth, VP, Public Affairs Division, Michigan Health & Hospital Association

10:30 a.m. – 11:30 p.m. | Single Session

  • “Grounding and Lightning” [Engineering via SBE Ennes Workshop]
    with Jeff Welton, CBRE, Nautel

11:15 a.m. – 12:00 p.m. | Keynote Address

Rece Davis, ESPN

The Michigan Association of Broadcasters is excited to welcome ESPN’s Rece Davis as our 2022 Great Lakes Media Show Keynote Speaker!

Prior to his time at ESPN, Davis spent nearly two years in Flint, Michigan as a sports anchor and reporter at WJRT-TV. Davis, one of the sports industry’s preeminent hosts and a mainstay on ESPN for more than 25 years, is the host of ESPN’s Emmy Award-winning College GameDay Built by The Home Depot. He is also a host for premier college football events including the College Football Playoff National Championship and the NFL Draft on ABC, in addition to select play-by-play assignments for college football and basketball. A regular contributor to SportsCenter and other ESPN shows and platforms, Davis also serves as the host of the College Football Playoff Top 25 Rankings Show.

12:00 p.m. – 1:00 p.m. | Concurrent Sessions

1:15 p.m. – 2:15 p.m. | Concurrent Sessions

2:30 p.m. – 3:30 p.m. | Concurrent Sessions