Public Television Categories
1. COMMUNITY INVOLVEMENT
A compilation clip with 3-5 events. May be any public service announcement locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Entry must include a maximum 200 word explanation of events. Stations may include video/audio reel summarizing events that are no longer than 5 minutes in length. Criteria: production, creativity and community impact.
2. CULTURAL & PERFORMING ART
A single program or series primarily featuring performances. May include no more than three excerpts from a series. Criteria: subject portrayal, entertainment value and effective use of audio, video and editing medium.
3. CULTURAL PROGRAMMING
A cultural documentary or series that presents the arts or cultures of a community. Criteria: enrichment, thoroughness, production and presentation.
4. INDEPENDENT PRODUCER
May only be entered by a Public Television Station. An independently produced program or series that must have aired on the sponsoring public station. Criteria: presentation, production, thoroughness and enrichment.
5. MARKETING MATERIALS & PROMOS
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.
6. MEMBERSHIP APPEAL
A live or pre-produced pitch or spot which is engaging and moves listeners to action. Criteria: should be unique, entertaining and creative.
7. MINI-DOCUMENTARY OR SERIES
Series of reports on a single topic which may be included in a regularly scheduled newscast. Criteria: significance, resourcefulness, comprehensive, thoroughness of research and production values.
8. NEWS OR PUBLIC AFFAIRS SPECIAL
Best locally originated news or public affairs program or series. Criteria: presentation, production values, interest of stories presented and overall impact of the program.
9. NEWS SPECIAL OR DOCUMENTARY
A single, self-contained report or program which is a least 30 minutes in length. Criteria: significance, resourcefulness, comprehensiveness, thoroughness or research and production value.
10. SPECIAL INTEREST
Public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s programming, parades, etc.) at local and state levels. Criteria: presentation, production, comprehensiveness and enrichment.
11. SPORTS, OUTDOOR OR RECREATION
Best locally originated outdoor or recreation program, series or live sports coverage. Criteria: presentation, production values and interest of stories presented.
12. STATION OF THE YEAR
A 1,000 word maximum essay explaining why the station is deserving of the station of the year award. Must include as least three testimonials or letters of support from station partners, sponsors and/or affiliates. A station MUST enter this category to be considered for station of the year.
13. USE OF NEW MEDIA
Stations should showcase their use of new media in single or multiple projects. Entries should include one or more of the following: use of the Internet and/or web, social media, tablets, cell phones, mobile apps, podcasts, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). Entries will be judged on innovation, creativity and journalistic excellence.