Commercial Television Categories

1. BREAKING NEWS STORY

A single report, or series of reports, on a breaking or “unplanned” news event (including storm coverage) under media deadline. Criteria: manner in which the news organization responded, presentation of facts, delivery, follow-ups and news elements uncovered.

2. COMMERCIAL

A single commercial. May be any commercial announcement written and produced by station personnel. May not include announcements produced with outside advertising or production agency assistance or directions. Maximum length of spot – no more than one minute. Criteria: creativity, effectiveness and production.

3. COMMUNITY INVOLVEMENT [UPDATED]

May be any public service announcement locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Entry must include a maximum 200 word explanation of the event. Stations may include video/audio reel summarizing events that are no longer than 5 minutes in length. Station may include one example per entry. Criteria: production, creativity and community impact.

4. FEATURE/USE OF MEDIUM

A single report which may have aired in a newscast as relief or contrast to serious reporting or a long form program. Criteria: human interest, subject portrayal, creative writing, entertainment value, effective use of audio, video and editing medium.

5. INVESTIGATIVE STORY

Coverage of a significant event affecting the community. May be an investigative or enterprise story. Criteria: significance, presentation or facts, thoroughness and delivery.

6. MARKETING MATERIALS AND PROMOS

Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

7. MINI-DOCUMENTARY OR SERIES

Series of reports on a single topic which may be included in a regularly scheduled newscast. Criteria: significance, resourcefulness, comprehensive, thoroughness of research and production values.

8. NEWSCAST

Best locally originated newscast. Criteria: presentation, production values, interest of stories presented and overall impact of the newscast.

9. NEWS ANCHOR

A compilation clip highlighting applicants news anchor abilities.  Maximum of five minutes in length.  Each station it allowed to enter up to five candidates.  Criteria: Story approach, on-air presence and delivery.

10. NEWS REPORTER

A compilation clip of 3-5 events highlighting in the field news reporter. Maximum of five minutes in length. Each station is allowed to enter up to five candidates. Criteria: writing, story approach, on-air presence and delivery.

11. NEWS SPECIAL

A single, self-contained report or program which aired separately from a regularly scheduled newscast and is at least 30 minutes in length. Criteria: significance, resourcefulness, comprehensiveness, thoroughness of research and production values.

12. PHOTOJOURNALIST

A compilation clip of 3-5 events showing applicant’s best work. Maximum of five minutes in length. Each station is allowed to enter up to five candidates. Criteria: creativity, continuity and technical production.

13. SPECIAL INTEREST PROGRAMMING

Public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s programming, recreation, sports, special performances, parades, concerts, etc.) at local and state levels. Criteria: locally produced, presentation, production and comprehensiveness.

14. SPORTS

Best locally originated, regularly scheduled sportscast, play-by-play or live sports coverage. Criteria: presentation, production values and interest of stories presented.

15. USE OF NEW MEDIA (Single Project) NEW

Stations should showcase their use of new media for one single project or story. Entries should include a use of new media, meaning communication using digital technologies. These digital technologies could include one or more of the following: use of the internet, social media, a piece of technology, mobile application, podcast, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). An example of an entry would include a story featured on the stations Facebook page that is enhanced by a 360 degree photo or interactive element. Entries will be judged on innovation, creativity and journalistic excellence.

16. USE OF NEW MEDIA (All Encompassing) NEW

Stations should showcase their use of new media for multiple projects/stories or the brand of the station. Entries should include a use of new media, meaning communication using digital technologies. These digital technologies could include one or more of the following: use of the internet, social media, a piece of technology, mobile application, podcast, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). An example of an entry would include how the station’s mobile application complements the Twitter and Facebook feeds by promoting their brand to the public. Entries will be judged on innovation, creativity and journalistic excellence.

17. WEATHERCAST

A locally originated, regularly scheduled weather broadcast. Criteria: clear presentation of facts, delivery/communication skills and effective use of available technology to enhance audience understanding.