Registration Sponsor

8:15 a.m. | Registration Opens

9:00 a.m. | Welcome Address

9:45 a.m. | Breakout 1

  • Resume & Cover Letter Workshop (Professional Development Track)
    Pam Manor and Karin Movesian, WNEM-TV

    Are you almost ready to begin your broadcasting and media job or internship search? What you decide to put on your website and in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume and cover letter.  Broadcast professionals will critique resumes, websites and cover letters during this session and give tips on how to best prepare for your career search. Learn the most effective ways to build your network base and secure a job once the interview comes along.  If you wait until graduation in May to work on a resume, it will be too late!
  • Marketing Solution Case Study (A Look Behind the Scenes Track)
    Jay Morris, Midwest Communications

    This session will take students through the brainstorm process to show them how different station departments such as programming, editorial, sales and more all contribute to creating solutions for clients using a multi-media approach. In this case-study type session, the marketing objective will be provided-it will be up to you to think of creative ways to achieve your goal and make the client happy!

    Digital Track Sponsor

10:45 a.m. | Networking Break

11:00 a.m. | Breakout 2

  • Storytelling with Photography (Creativity in Media Track)
    William Bly, 9&10 News

    Broadcasters know the importance of capturing their audience’s attention when sharing a story. This can be done many different ways, but creative imagery is by far the most appealing.  Photojournalists capture important images, both locally and worldwide, that help to paint a picture and illustrate the importance and impact of newsworthy situations. While capturing news material, they are also creating art. In this session, you’ll learn how professionals use images to craft stories that need to be shared with their communities.  You’ll get a chance to find your own newsworthy story and share it with your peers through imagery.  Remember, there’s a story to be told around every corner.
  • Ready to Launch: How Broadcasters can become Podcasters (Digital Media Track)
    Seth Resler, Jacobs Media

    In this session, Jacobs Media Strategies’ Digital Dot Connector, Seth Resler, will walk you step-by-step through the process of launching a new podcast. He’ll cover everything from developing a concept to getting your show into Apple Podcasts and Spotify. If your station has been thinking about getting into podcasting, this session will show you how.
  • Speed Networking Session 1 (Professional Development Track)

    You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. Pre-registration required.
  • News Anchor Workshop (A Look Behind the Scenes Track)
    Sheri Jones, WLNS-TV

    The key to success in the news world is to be able to write something that makes the reader, viewer or listener want more. Content, and how content is written and presented, can make the difference.  This workshop will allow you to demonstrate your news writing skills and give you the opportunity to present your story at a news desk in front of a camera.

Career Fair & General Sponsor

12:00 p.m. | Lunch, Career Fair & Headshots

1:30 p.m. | Breakout 3

  • Young Professionals Round Table (Professional Development Track)
    Elijah Baker, WKBK-TV; Josh Brubaker, Cumulus Media Detroit (NASH-FM); Kristin Burns, Cumulus Media Detroit (WDVD); Caleb Gordan, WPHM-AM; Mike Neal, Adrian College; Dana Whyte, WLNS-TV

    Headshot Sponsor

    Ever wonder how to break into the Broadcasting Industry? Now is your chance to sit down with recently graduated students who secured a successful career. Pick their brain, find out what techniques were successful for them and learn skills from their experiences. This session gives you the chance to meet with young professionals in a small group setting and learn about the nuances of starting a career in broadcasting and media.

  • The Ultimate Creative Brainstorm (Creativity in Media Track)
    Jay Kruz, WREW-RM

    Be a part of a session that utilizes the same principals of a weekly creative meeting at a radio, TV, or web company. Learn how to generate on-air topics for your show, how to harness the power of other peoples’ creativity for your work, and most importantly, develop funny memes.   From promotions, to imaging, to on-air content, you’ll leave with new ideas you can use that day!

  • Speed Networking Session 2 (Professional Development Track)

    You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. Pre-registration required.
  • Social Media Tips and Live Streaming (Digital Media Track)
    Joey Namou, iHeartMedia

    Social Media Manager
    is a professional title that was unheard of 10 years ago.  Nowadays, the social media manager is a major part of a company or brand’s marketing team.  Managing a professional company or brand’s social media accounts is extremely different than managing personal accounts.  This session will help you to gain an understanding of the inter-workings of professional social media use.  You’ll also learn about utilizing video and live stream to share your company or brand’s message.

2:30 p.m. | Networking Break

2:45 p.m. | Keynote Address

  • Innovating into the Future
    Jeff Luckoff, VP of Regional Sales, iHeartMedia
    Casey Krukowski, Program Director and On-Air Talent, iHeartMedia
    Joey Namou, Social Media Manager and On-Air Talent, iHeartMedia
    Mojo, On-Air Talent, iHeartMedia
    Tony Travatto, Regional SVP of Programming, iHeartMedia

    Broadcasters are an eclectic mix of talented and driven professionals. Their various backgrounds allow them to produce compelling stories for their audiences. Learn the different career paths taken, how daily individual contributions fit into the overall picture and how innovations in technology are changing the broadcast industry in a panel discussion from iHeartMedia’s leading team of talented broadcasters. They’ll share what steps media students should take now to ensure their place in the future of the industry.