GLBC’s sessions for journalists and those in the news media are top-notch this year!

Tuesday, May 3, 2016
8:30 – 9:30am

Valerie Geller Presents: Get, Keep, and BUILD Your Audience!

Valerie Geller

Valerie Geller

Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven “Powerful Communicator” methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter, and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

10:00 – 11:00am
Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on-air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

10:00 – 11:00am
Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
Presented by Al Tompkins, Poynter Institute

Al Tompkins

Al Tompkins

The key to great deadline storytelling is finding laser sharp focus. Let Al Tompkins show you how. He will show you show you how to:

  • decide what goes where in your story;
  • find the soundbites that make your story memorable;
  • make any story more interesting by attaching your story to one of eight motivators; and
  • change the shape of the story to turn multiple versions of the piece for different shows.

11:30am – 12:30pm
Jaw-Droppingly Cool Online Tools and Apps
Presented by Al Tompkins, Poynter Institute

This will be the most fun session of the day.  It is one you CANNOT miss and it is the one you will be telling your newsroom about. You will use what you learn on your next shift. Take a romp through a constantly updated lineup of awesome tools that journalists are using every day to stream live video from their phones, build interactive maps and data tables, 360 interactive photos and voice to text technology that will save you tons of time transcribing. This session is just plain fun.

Everything you learn you will be able use in two minutes or less, with no coding skills for free. Bring your iphone and tablets and play along as we go!

Register on-site for GLBC if you haven’t registered in advance!

2:30 – 3:30pm
Ethics on Deadline: How to Make Tough Calls when Time is Tight
Presented by Al Tompkins, Poynter Institute

We will deconstruct real cases that newsrooms faced on deadline. Cases that involved airing controversial images, bumped up against issues of race and editing. You won’t leave with hard rules to follow, you will get something more meaningful, a way of thinking through the tough calls you face every day. Come ready to participate in this lively and practical session.

2:30 – 3:30pm
When Local Tragedy Strikes Overnight
Panelists include: Duane Alverson, MacDonald Broadcasting; Peter Tanz, Midwest Communications; Steve Koles, WWMT/CW7-TV

iStock_000023801866_SmallMany radio and some television stations cut back staff overnight, going down to a skeleton staff. Or, with new technology, may even lock the doors and go home with no one at the station. Others may have the minimum wage operator on duty. How do you handle a major local threat that is not weather related? Are you prepared? Do you have an emergency news coverage plan? How will you serve your listeners and viewers under great stress and with diminished experienced staff capability. Our panel will use the recent tragic shooting in Kalamazoo as an example of how to handle breaking news on a Saturday night. The panel will offer “best practices” on how to handle a multi-location event when staffing is generally the lowest of the week.

4:00 – 5:00pm
How to Cover Breaking News Responsibly and Aggressively
Presented by Al Tompkins, Poynter Institute

As a follow up to the previous session on local tragedies, Al Tompkins will address, from a news gathering perspective, the best ways to handle:

  1. Covering Hostage Situations
  2. Covering Severe Weather
  3. Chemical Leaks, Fires and Explosions
  4. Truck, Train and Bus crashes
  5. School Shootings
  6. Surprise death of a prominent person

Register on-site for GLBC if you haven’t registered in advance!

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