Via NAB Pulse:
Is your station moving frequencies due to the recent spectrum incentive auction? If so, make plans to watch an important NAB webcast on Thursday, March 8 at 12:00 p.m. EST where new station tools will be unveiled. During the webcast, NAB President and CEO Gordon Smith and members of NAB’s advocacy team will discuss the importance of using consistent tools and resources available to stations at TVAnswers.org/Tools and coordinating with other stations in your market to send a clear message to minimize viewer confusion. They will also showcase new customizable spots in English and Spanish that instruct viewers how to rescan their TVs and converter boxes.
Mark your calendars for Thursday, March 8 and stay tuned for more details.
As a reminder, the tools currently available to stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. Click here for station tools and here for station tools in Spanish.
Keep in mind that while FCC consumer education requirements start 30 days before your scheduled move date, the FCC requires that your satellite and cable partners be notified no less than 90 days prior to your move. You can find this information and more in the checklist of activities.
In order for NAB to help your station educate viewers, we need to know exactly when you are making the transition, whether that is due to a channel sharing agreement or the repack. As your plans become firm, please fill out this form with your exact date of transition if it has been determined and the name and contact information of the person at your station who will handle consumer education.
If you have any questions, please email us at [email protected]