Bob and Laurie Peters

Congratulations are in order for Latitude Media (Mt. Pleasant) Co-Owner/General Manager Bob Peters, who was recently featured in RadioInk Magazine’s  list of Top 20 Leaders.  Latitude Media operates WMMI-AM and WCZY-FM in the market.

, “I have had the experience of all facets of being a broadcaster. I like to lead by example with enthusiasm, respect for the staff, respect for the listeners and clients.  I never have you do something I won’t do or haven’t done,” Bob said in the highlight.

Bob went on to talk about how radio can increase revenue again, emphasizing content, listening to advertisers and taking a leadership role in the community.

Bob and Laurie Peters acquired WMMI/WCZY the stations from Central Michigan Communications in 2013.  Bob has served on the MAB Board of Directors.

RadioInk has provided this issue to view on their website here

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