Congratulations are in order for Latitude Media (Mt. Pleasant) Co-Owner/General Manager Bob Peters, who was recently featured in RadioInk Magazine’s list of Top 20 Leaders. Latitude Media operates WMMI-AM and WCZY-FM in the market.
, “I have had the experience of all facets of being a broadcaster. I like to lead by example with enthusiasm, respect for the staff, respect for the listeners and clients. I never have you do something I won’t do or haven’t done,” Bob said in the highlight.
Bob went on to talk about how radio can increase revenue again, emphasizing content, listening to advertisers and taking a leadership role in the community.
Bob and Laurie Peters acquired WMMI/WCZY the stations from Central Michigan Communications in 2013. Bob has served on the MAB Board of Directors.