Debbie Petersmark serves as Vice President/General Manager of WILX Media, a Gray Television station which operates WILX-TV 10 (NBC),, and WILX Digital. Debbie joined the station in 2000 as an Account Executive and served as General Sales Manager from 2014-2018.

Prior to joining WILX, she spent 10 years with Sparrow Foundation as the manager of the Children’s Miracle Network, where she led the fundraising efforts for the Regional Children’s Center and produced an annual telethon. She serves as a board member for the American Red Cross, Mid-Michigan Chapter and on the Sparrow Foundation Board of Directors.

Debbie grew up in an entrepreneurial family, working from a young age at Holden Reid Clothiers, a long-standing Lansing business founded by her grandfather.  A lifelong resident of East Lansing, she holds a Bachelor of Arts degree from Indiana University. She and her husband Mike live in East Lansing with their three children, Andrew, Megan and Owen.