Julie Brinks serves as Vice President and General Manager of WOOD-TV (NBC), WOTV-TV (ABC) and WXSP-TV (My Network) and associated digital services including woodtv.com and wotv4women.com, serving Grand Rapids, Kalamazoo and Battle Creek.
Brinks has accumulated over 30 years of experience in local and national sales management, local programming and content, new business development, operations and strategic planning across multiple media platforms. Prior to joining Nexstar, Brinks served as General Manager of KOHD-TV (ABC) and KBNZ-LD (CBS) in Bend, Oregon, where she focused on brand development, local content leadership and excellence in viewer and client experience. During her tenure, she oversaw the launch of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.
Brinks has also held a position as Principal Consultant for Vici Media where she provided strategic direction, digital marketing and revenue development services to broadcast groups and individual stations as well as VP / General Manager of KGUN-TV (ABC), KWBA-TV (CW) and four radio properties in Tucson-Sierra Vista, Arizona. Additionally, she served as VP / General Manager of WPBN-TV (NBC) and WTOM-TV (NBC) in Traverse City- Cadillac, Michigan, where she developed and led highly effective teams and implemented sales, marketing and digital media initiatives.
Brinks earned her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University and is also a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training (BLT) program. She has been a member of Rotary International and served on numerous community boards including the American Red Cross, Junior Achievement and City Club of Bend. She also worked as Chair of American Heart Association’s “Go Red” for Women and was a founding member of Haven Totes, Inc., a Tucson-based organization that provides life essentials for children and families in need.