After 40 years in the broadcasting industry, longtime Lansing-area broadcaster Mychal Grenawalt has announced his retirement. He has spent the last seven years as a senior account executive with Nexstar Broadcasting’s WLNS/WLAJ-TV.
After starting in the Detroit market running co-op programs for broadcast, Grenawalt joined the sales team for the launch of WJXQ-FM (Lansing). He later moved into television with the sign-on of (then-independent) WFSL-TV (now WSYM) in Lansing. He then moved onto Atlanta, running vendor programs at the young Turner Broadcasting networks. Missing Michigan, he returned to Lansing with the opportunity to launch WWDX-FM (92.1/The Edge) and served as both the General Sales Manager and Operations Manager, also producing multiple events including the Old Town Oktoberfest events.
Grenawalt has also held roles as National Sales Manager for WLAJ-TV, Affiliate Sales Manager for the Warner Brothers Network in Burbank, CA., owned his own advertising agency (The Paragon Group), lead sports sales for Citadel Broadcasting in Lansing and served as General Sales Manager for Cumulus radio in Flint.
In a press release, Nexstar shares that they “are truly grateful for Mychal’s contributions to our station and staff, as well as his influence on the industry after 40 years. We wish him well in his retirement and his new role as golfer, lead BBQ specialist and fisherman.”
Grenawalt’s official retirement date is June 30.